Once upon a time, adding official to an announcement served a purpose. It distinguished fact from rumour, press release from pub chat. Sensible. Helpful. Civilised. But in recent years, the word has gone rogue. Nothing can simply happen anymore. It must be officially announced.
If Labour wins in what has been an over-50% solid red-voting area since the second world war, that will calm nerves on its febrile back (and front) benches. If Labour loses, heavy blame will fall on Keir Starmer for fixing the party's ruling NEC to bar Andy Burnham's selection, ensuring he couldn't challenge for the leadership without a Westminster seat.