Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecationMedia agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.
IAB Europe urges EDPB to ground 'pay or OK' ruling in case lawIAB Europe urges grounding of any decision on Meta's 'pay or OK' model in existing case law.IAB Europe refutes idea of Meta's payment model compelling EU citizens to pay for data privacy.
Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertaintyGoogle's Privacy Sandbox uncertainties lead ad tech vendors to limit investments and adopt a cautious approach for 2024 features.