#greyson-nekrutman

[ follow ]
NYC LGBT
fromQueerty
11 hours ago

JORDY's dumb bop, nuns on TikTok & 'Confessions II': 10 things we're obsessed with this week - Queerty

Spring allergies coincide with exciting LGBTQ+ news, including Madonna's upcoming album and various celebrity happenings.
#tiktok
Social media marketing
fromDigiday
3 days ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromMashable
3 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
NYC startup
fromDigiday
2 weeks ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
fromFortune
2 months ago
Tech industry

Gen Z are rebelling against TikTok USA by installing another app-founded by an Oracle alum | Fortune

Social media marketing
fromDigiday
3 days ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromMashable
3 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
NYC startup
fromDigiday
2 weeks ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
fromFortune
2 months ago
Tech industry

Gen Z are rebelling against TikTok USA by installing another app-founded by an Oracle alum | Fortune

Music production
fromSPIN
3 days ago

Amanda Bynes Launches Into Space with EDM Track "Girlfriend" Featuring Fenix Flexin - SPIN

Amanda Bynes' new dance track 'Girlfriend' offers a fresh EDM sound with catchy lyrics and engaging production.
#gen-z
Marketing
fromMacon Telegraph
5 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
5 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
fromForbes
2 months ago
Marketing

How Gen Z Advertising Professionals Are Rewriting Brand Storytelling

Gen Z platform-native creatives prioritize cultural awareness and authenticity, favoring micro-influencers and peer-driven storytelling over polished celebrity campaigns.
Marketing
fromMacon Telegraph
5 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
5 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
fromBustle
1 week ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Millie Bobby Brown's outfit features a cropped tank with a strawberry print and a light denim micro miniskirt, showcasing the unexpected red theory in fashion.
Fashion & style
Film
fromKotaku
1 week ago

Scientology Runs Are Going Viral On TikTok

Scientology Runs involve people filming themselves trying to run inside Scientology centers before being caught.
Startup companies
fromwww.businessinsider.com
1 week ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Music production
fromPitchfork
1 week ago

How Hardtekk Became the Cursed Soundtrack of Looksmaxxing

New hardtekk artists blend music with looksmaxxing culture, using specific lingo and visuals to attract audiences on platforms like TikTok.
fromFast Company
2 weeks ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Music
fromPitchfork
2 weeks ago

Slayyyter: WOR$T GIRL IN AMERICA

Slayyyter's new album WOR$T GIRL IN AMERICA showcases her boldness and vulnerability through chaotic, explicit hyperpop music.
Media industry
fromwww.businessinsider.com
2 weeks ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
Social media marketing
fromDigiday
4 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Writing
fromBustle
3 weeks ago

On TikTok, People Are Using Their Names To Manifest

Acrostic poems can serve as effective affirmations, helping to organize goals and create positive feelings through personal connection.
Social media marketing
fromMail Online
4 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Music production
fromLos Angeles Times
2 weeks ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Media industry
fromNieman Lab
3 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Television
fromDefector
4 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
Venture
fromFortune
1 month ago

Inside the Gen Z Shark Tank where influencers are becoming venture investors | Fortune

A new generation of venture investors prioritizes narrative and creator reach alongside traditional financial metrics when evaluating startup investments.
Washington DC
fromGothamist
1 month ago

The social media influencers now run Washington Square Park

Washington Square Park has transformed from a counterculture hub into a social media influencer destination, with content creators now dominating the space and competing with traditional park users.
fromRAIN News
3 weeks ago

iHeartMedia / Tik Tok alliance sought to reinvent album releases

The initiative aspires to create 'a new blueprint for artist launches moving forward.' This partnership integrates fan interaction, live broadcast distribution, and platform-native amplification.
Music production
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
#creator-economy
fromForbes
1 month ago
Podcast

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

fromDigiday
2 months ago
Marketing

In the shadow of Khaby Lame's deal, marketers face hard questions about influence and value

Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
fromDigiday
2 months ago
Marketing

In the shadow of Khaby Lame's deal, marketers face hard questions about influence and value

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Cultural Relevance: Apple's 'Unhinged' TikToks Are Weird by Design | Muse by Clios

With the recently launched MacBook Neo -Apple's cheapest laptop yet-the company is once again betting on intrigue over explanation. It does not seem especially worried about being too vague, showing too little of the product or leaving viewers asking, 'What am I watching?' After all, that same creative risk helped make 'Silhouettes' iconic.
Apple
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
#social-media
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
fromMiami Herald
3 weeks ago
Social media marketing

Gen Z's New Favorite Social-Media App Shows a Shift in Online Culture

Shelf is a new social media app focusing on users' cultural consumption rather than selfies, appealing to Generation Z's desire for authenticity.
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromMiami Herald
3 weeks ago

Gen Z's New Favorite Social-Media App Shows a Shift in Online Culture

Shelf is a new social media app focusing on users' cultural consumption rather than selfies, appealing to Generation Z's desire for authenticity.
Relationships
fromBuzzFeed
1 month ago

My Friend Is Getting TikTok Famous Using My Trauma And I'm Not Sure What To Do

An advice column addresses relationship and personal challenges, including household labor expectations, coming out to religious parents, and friend exploitation of trauma.
Media industry
fromPoynter
1 month ago

Journalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter

Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Apple
fromMiami Herald
1 month ago

Why Apple is Flooding TikTok With 'Unhinged' Videos

Apple launched an intentionally absurdist TikTok marketing campaign featuring surreal, colorful videos to promote the MacBook Neo, a $599 laptop with an A18 Pro chip launching March 11, 2026.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
fromPinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
1 month ago

'Very demure, very mindful' trans TikTok star says viral fame 'ruined her life'

It was the highlight of my life and everyone loved it. It also was the worst time of my life ever. It was the worst of times, b****. The entertainment industry led me to substance abuse and alcoholism and my life falling apart. I got chewed up and spit out by Hollywood, girl.
Social media marketing
Television
fromenglish.elpais.com
1 month ago

What is competency porn, the trend that consists of watching people do things well?

Competency porn—entertainment featuring skilled professionals efficiently planning and executing tasks—has become a significant viewing trend, exemplified by shows like The Pitt and The Bear.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
Business
fromFortune
3 months ago

Logan Paul tells Gen Z they can turn any passion into a career-he's turned Pokemon, YouTube, and wrestling into an empire worth millions | Fortune

Logan Paul credits strategic team-building and relentless entrepreneurship for converting social fame into diversified business ventures and mainstream opportunities.
E-Commerce
fromBustle
2 months ago

65 Weird-As-Hell Things We're Loving Right Now

Quirky, practical Amazon products include cat-hanging cup spoons, rose-shaped buildable blush, and liquid-latex nail guards to prevent messy cuticles.
Humor
fromwww.mediaite.com
1 month ago

TikToker Hires Fake Tom Cruise to Come To His House And It Gets Awkward Fast

TikToker Chase Hofer hired a Tom Cruise impersonator to perform privately in his home, creating an awkward and viral moment that accumulated 5.6 million views.
Arts
fromdesignyoutrust.com
2 months ago

An Artist Layers Synthwave Glow And Surreal Dreams Into Vibrant Worlds Celebrating Neurodivergence And Inner Strength

A diverse collection of provocative visual works spans dark mortality themes, surreal and conceptual art, tattoos, social commentary, and popular-culture phenomena like NFTs.
Music
fromPitchfork
2 months ago

Gabe 'Nandez Will Show Them All

Gabe 'Nandez readies for a major homecoming show after touring with billy woods while balancing an overnight bank job and a diverse, nomadic artistic identity.
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
fromThe Verge
2 months ago

Truth and AI in Minneapolis

There was something different about this one, though. Something about how visible the whole act was. Something about this one coming so soon after the last one. Whatever it was, the Alex Pretti killing seemed to spark a different reaction online. Meanwhile, the counternarrative seemed to move just as quickly, and AI imagery became so ubiquitous that it might have been hard to trust your view of such a heavily documented event. How is anyone supposed to make sense of any of it?
Podcast
Marketing
fromDigiday
1 month ago

Why a Gen Alpha-focused skin-care brand is giving equity to teen creators

Evereden gives equity ownership to teenage creators instead of traditional paid sponsorships, reflecting a shift toward authentic, long-term brand partnerships with Gen Alpha.
Film
fromVulture
2 months ago

Nobody Thought The Moment Through

The Moment fails to commit to either concert documentary or satire, producing cautious brand management despite effectively conveying Brat Summer's chaotic fandom.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Music
fromwww.theguardian.com
2 months ago

Anti-pop and an alien sigil: how Aphex Twin overtook Taylor Swift to become the soundtrack to gen Z life online

Aphex Twin's obscure tracks, led by QKThr, have surged in popularity among Gen Z on short-form platforms, driving a back-catalogue renaissance and major streaming gains.
Mental health
fromFast Company
2 months ago

Everyone on TikTok is 'regulating their nervous system'

Nervous system regulation practices on TikTok help people manage workplace-triggered anxiety by teaching shifts between fight-or-flight and rest-and-digest responses.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
Music
fromwww.amny.com
1 month ago

Viral dancing influencer TJ talks how dance shaped his entire being | amNewYork

Street performances and online videos turned TJ's community-centered dancing into accessible, collaborative public movement rooted in New York energy.
fromwww.theguardian.com
2 months ago

Is this man the future of music or its executioner? AI evangelist Mikey Shulman says he's making pop, not slop

As the CEO and co-founder of the generative AI music company Suno, Shulman currently finds himself in the exhilarating if perhaps unenviable position of being simultaneously regarded as the architect of music's future and its executioner. Suno, which was founded just over two years ago, allows users to create entire songs with just a few text prompts. At the moment, you can't prompt it with the name of a specific pop star
Music
Social media marketing
fromCity AM
1 month ago

Why you should put your CEO on Tiktok (from someone who's done it)

Founder-led social media content drives significant business growth through authentic personal storytelling that resonates more than brand channels alone.
Social media marketing
fromHollywood Life
2 months ago

Instagram Likes and Follows, Tracked Weekly: What It Shows, What It Doesn't, and Why It Matters

Snoopreport monitors public Instagram profiles and delivers weekly or monthly CSV reports of likes and follow activity without requiring users' Instagram passwords.
fromForbes
1 month ago

YouTube: The Most Valuable Attention In Media That Brands Are Missing

YouTube is the Hunger Games of attention. Twenty million new videos compete for visibility every day against over 5 billion already on the platform. Whatever survives that level of competition is the most valuable attention in media. Unlike other platforms, viewers arrive with a purpose. They come to watch something specific, from creators they follow. That's a fundamentally different relationship than a scroll-based feed.
Social media marketing
[ Load more ]