Podcast
fromFood & Beverage Magazine
1 week agoShaquille O'Neal: From 90s Icon to Modern Entrepreneur
Shaquille O'Neal surprised fans by performing with ONYX and launched his new gummy candy line during the NCAA Men's Final Four weekend.
The food and beverage industry loves a good slam dunk, and Shaquille O'Neal just delivered one that's turning heads from coast to coast. The NBA legend's latest confectionery creation, Shaq-A-Licious SLAMS, isn't just another celebrity candy launch: it's a multi-textural, interactive experience that's redefining what gummy innovation looks like in 2026. For food and beverage professionals watching the confectionery space, this launch represents more than just another SKU hitting retail shelves.
Some shoppers might think the limited selection at Trader Joe's is frustrating, but fans know it's all worth it for the chain's unrivaled house-brand items - especially the candy. TJ's has a whole bevy of gummy candy options alone. If you're a fan of all things fruity, chewy, and brightly hued, this is one section of the store where you won't be disappointed by a lack of options.