fromFood & Beverage Magazine
4 days agoShaq-A-Licious SLAMS: Shaquille O'Neal's New Hoops-Inspired Candy Throws Down a Backboard-Breaking Bite - Food & Beverage Magazine
The food and beverage industry loves a good slam dunk, and Shaquille O'Neal just delivered one that's turning heads from coast to coast. The NBA legend's latest confectionery creation, Shaq-A-Licious SLAMS, isn't just another celebrity candy launch: it's a multi-textural, interactive experience that's redefining what gummy innovation looks like in 2026. For food and beverage professionals watching the confectionery space, this launch represents more than just another SKU hitting retail shelves.
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