It's an extension of the tech that L'Oréal introduced at CES 2024 with the Airlight Pro hairdryer. In a nutshell, most conventional hair styling tools rely on heated coils and motors. The Airlight Pro hairdryer introduced infrared light to help speed up drying while reducing the overall heat required. (I've been doing some long-term testing of the high-tech hair dryer versus a standard one over the past year, and I can confirm that it is much faster.)
Always wanted to know what it's like backstage at LFW? Maria Kovacks is a Creative Director of Hair and Session Stylist at London Fashion Week. We followed her for two back-to-back shows find out the highs and lows happening backstage at LFW and discover just what it takes to get a show going at the esteemed bi-annual event. Maria has been a hairstylist for over 30 years.