#hannah-lew

#hannah-lew

I'm at a point in my career when I'm tired of this being a secret. I'm tired of people debating if I'm a real person or if I'm three men. I am a real person, and I have a real identity, and I don't have anything to hide.

Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.

Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.

The music video for 'House Tour' pays homage to Sofia Coppola's 2013 film The Bling Ring, showcasing a playful and rebellious spirit as Carpenter and her co-stars trash a mansion.

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.

In September, after a year and some change working in corporate fashion, influencer Hannah Krohne quit her full-time job and made a leap that is becoming increasingly common in the ever-changing world of social media. Krohne, who was previously working in strategy and merchandising for British fashion retailer ASOS, had been posting fashion and lifestyle-related videos online since her sophomore year of college.

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.