#holding-company-consolidation

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#agency-leadership #client-experience #ai-in-advertising #account-management #organizational-restructuring
Marketing tech
fromDigiday
1 day ago

As hold cos restructure, BBDO reframes client relationships

BBDO creates a global chief experience officer role to prioritize client experience amid industry consolidation, AI adoption, and competitive pressures threatening client confidence.
Marketing tech
fromwww.marketingdive.com
5 days ago

How WPP aims to cut down agency complexity with its Elevate28 strategy

WPP is restructuring from a complex multi-agency holding company into a unified organization centered on four service units and a shared operating system to improve client service and advance AI capabilities.
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