#home-marketplace
#home-marketplace

Tech, flexibility fuel Real and LPT's brokerage surge in RealTrends rankings

Real's growth is attributed to providing valuable tools for agents, despite increasing fees, demonstrating that agents prioritize value over low prices.

Marketing tech

Why being visible is no longer enough for real estate agents

Personal branding in real estate has lost its effectiveness due to widespread accessibility and automation of content creation.

more#real-estate

Mental health

35 minutes ago

Burned out as a real estate agent, try boundaries that stick

Independent agents experience unique burnout due to high demands and limited resources, necessitating effective self-care and boundary-setting strategies.

Austin

Real Estate Market Trends in Austin, TX: Prices Fall

Austin's real estate market shows declining prices and longer selling times, providing buyers with negotiation opportunities despite a stable number of listings.

Portland food

Real Estate Market Trends in Portland, OR: Prices Fall

Portland's housing market shows falling prices and faster sales, creating opportunities for buyers despite tight inventory.

East Bay real estate

Real Estate Market Trends in Oakland, CA: Prices Fall

Oakland's housing market is competitive with fewer listings, fast sales, and stable prices despite a slight dip.

Roam Research

fromWashington Blade: LGBTQ News, Politics, LGBTQ Rights, Gay News

45 minutes ago

HousingWire Mortgage Rankings: Rocket leads 2025 top originators

Rate placed 424 loan officers on HousingWire's Mortgage Rankings, accounting for $20.64 billion in volume in 2025.

fromSan Jose Spotlight

18 hours ago

Contract dispute delays Homekey Palo Alto opening - San Jose Spotlight

The Homekey project at 1237 San Antonio Road has been in the works since fall 2023, when city and state leaders touted its importance in addressing the local and regional housing crisis.

Mission District

Washington DC

How to navigate shifting tenant expectations

Tenant expectations are evolving, emphasizing sustainability, affordability, technology, and community amenities, necessitating adaptation by property managers for long-term success.

Information security

4 days ago

How real estate pros can stay ahead of deepfake fraudsters

Tech-enabled fraud reached $13.7 billion in 2024, with deepfake scams rising 40% year-over-year, posing significant risks to various sectors.

Travel

fromwww.cntraveler.com

The Most Wishlisted Airbnbs in Every State

Unique Airbnb accommodations offer stunning natural views and various amenities for a serene getaway.

Real Estate Market Trends in Indianapolis, IN: Inventory Climbs

Indianapolis real estate market shows increased inventory, longer home selling times, and significant price cuts, giving buyers more leverage than in previous years.

fromRedfin | Real Estate Tips for Home Buying, Selling & More

Real Estate Market Trends in Dallas, TX: Inventory Climbs

Dallas housing market shows rising prices and longer selling times, indicating a shift towards balance between buyers and sellers.

Should I Pay Off Student Loans Before Buying a House? Here's How to Decide

Many people successfully purchase homes while still carrying student debt. What matters most isn't whether you have debt, it's how well you manage it.

Higher education

LA real estate

24 minutes ago

Real Estate Market Trends in San Diego, CA: Prices Fall

San Diego's real estate market is shifting towards buyers with increased inventory and declining prices.

Paris food

fromwww.theguardian.com

1 week ago

House swaps: why exchanging home could be a ticket to a dream holiday

House swapping offers a cost-effective way to vacation, allowing families to save significantly on accommodation expenses.

Real Estate Market Trends in Columbus, OH: Inventory Climbs

Columbus remains a strong real estate market with stable prices and limited inventory, attracting buyers despite a national slowdown.

Real Estate Market Trends in Phoenix, AZ: Prices Fall

Phoenix's housing market has shifted in favor of buyers, with falling prices and increased inventory.

Artificial intelligence

fromInman

How to use AI to master real estate marketing

Using multiple specialized AI tools enhances marketing effectiveness rather than relying on a single platform.

23 hours ago

NAR March existing home sales hit slowest pace since 2009

Existing home sales fell 3.6% in March, marking the slowest pace since 2009 due to lower consumer confidence and job growth.

Marketing

1 week ago

Thad Wong: The pre-market listings fight moved on when Zillow changed course

Sophisticated pre-marketing strategies, like product drops, create buzz and demand, benefiting various industries including real estate.

NYC real estate

fromCity Limits

21 hours ago

NYC Housing Calendar, April 13-20

Upcoming public hearings and affordable housing lotteries in NYC are scheduled for mid-April.

Social media marketing

fromInman

Real estate social media posts that actually generate leads

Focus on generating real leads through effective social media strategies, not just visibility.

Real Estate Market Trends in Boston, MA: Prices Fall

Boston's real estate market is competitive with a median listing price of $966,250, despite a 12% year-over-year drop.

Real Estate Market Trends in Philadelphia, PA: Prices Fall

Philadelphia's housing market is tightening with limited inventory, slightly dipping prices, and homes taking longer to sell.

NYC real estate

18 hours ago

NYC ultra-luxury market surges amid global unrest

The luxury real estate market is undersupplied, with increased demand from wealthy individuals seeking hard assets amid stock market volatility.

#housing-market

fromFortune

SF real estate

The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt | Fortune

What 10 years of data reveals about 2026 housing market signals

Housing cycles follow a recognizable sequence of demand, pricing behavior, and buyer response, leading to market resets and recovery.

fromRedfin | Real Estate Tips for Home Buying, Selling & More

2 days ago

Boston real estate

Is housing inventory about to turn negative year over year?

SF real estate

When Will House Prices Go Down?

20 major housing markets with enough inventory to create homebuyer deals later this year

Most regional housing markets have rising listings but remain below pre-pandemic inventory levels, affecting home price growth differently across regions.

This might be the best time to buy a home in years, depending on where you live

America's housing market is shifting towards favoring buyers, with two-thirds of major markets now classified as balanced or buyer-friendly.

fromFortune

The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt | Fortune

U.S. housing market is experiencing a significant decline in prices after a post-pandemic boom, with projections for continued decreases.

What 10 years of data reveals about 2026 housing market signals

Housing cycles follow a recognizable sequence of demand, pricing behavior, and buyer response, leading to market resets and recovery.

2 days ago

Is housing inventory about to turn negative year over year?

Inventory is healthier than during COVID years, but growth is slowing and new listings are disappointing compared to historical norms.

fromRedfin | Real Estate Tips for Home Buying, Selling & More

When Will House Prices Go Down?

National house prices will continue rising gradually rather than falling, with affordability improving as wage growth outpaces housing cost increases.

20 major housing markets with enough inventory to create homebuyer deals later this year

Most regional housing markets have rising listings but remain below pre-pandemic inventory levels, affecting home price growth differently across regions.

This might be the best time to buy a home in years, depending on where you live

America's housing market is shifting towards favoring buyers, with two-thirds of major markets now classified as balanced or buyer-friendly.

Real Estate Market Trends in Sacramento, CA: Inventory Climbs

Sacramento's housing market remains strong with rising prices, fast sales, and limited inventory, favoring sellers despite an increase in new listings.

Real Estate Market Trends in Baltimore, MD: Prices Fall

Baltimore's real estate market favors buyers with increased inventory, falling prices, and longer selling times, requiring realistic pricing from sellers.

KB Home is the latest billion-dollar company leaving California

KB Home will relocate its headquarters from California to Tempe, Arizona, in spring 2027, citing a more business-friendly environment.

This $3B builder moves from California to Arizona-signaling something about the housing market's next decade

KB Home will relocate its headquarters to Tempe, Arizona, in 2027, reflecting a shift in the U.S. homebuilding landscape and cost-saving measures.

LA real estate

17 hours ago

KB Home is the latest billion-dollar company leaving California

KB Home will relocate its headquarters from California to Tempe, Arizona, in spring 2027, citing a more business-friendly environment.

This $3B builder moves from California to Arizona-signaling something about the housing market's next decade

KB Home will relocate its headquarters to Tempe, Arizona, in 2027, reflecting a shift in the U.S. homebuilding landscape and cost-saving measures.

Real Estate Market Trends in Albuquerque, NM: Inventory Shrinks

Albuquerque's housing market shows fewer listings, stable prices, and longer selling times, indicating a shift in seller leverage and buyer patience.

Real Estate Market Trends in Omaha, NE: Prices Fall

Omaha's housing market shows increased inventory, falling prices, and faster sales, providing buyers with more options and sellers with strategic pricing challenges.

fromRedfin | Real Estate Tips for Home Buying, Selling & More

How to Calculate Your First Home Budget: A Step-by-Step Guide for Buyers

Calculating a clear home budget is essential for first-time buyers to avoid financial strain and make informed offers.

Real Estate Market Trends in Raleigh, NC: Prices Fall

Raleigh's housing market is shifting, offering buyers more options and leverage as inventory increases and prices adjust.

Real Estate Market Trends in El Paso, TX: Prices Rise

El Paso's real estate market remains strong with rising prices and increased listings, offering buyers more options despite tight overall inventory.

Marketing tech

3 weeks ago

Why AI tools are not changing real estate fees yet

AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.

Real Estate Market Trends in Oklahoma City, OK: Prices Fall

Oklahoma City's housing market favors buyers with increased inventory, lower prices, and longer days on market.

55 minutes ago

Real Estate Market Trends in San Antonio, TX: Prices Fall

San Antonio's real estate market favors buyers with increased inventory, falling prices, and extended time on the market for decision-making.

Marketing tech

fromEntrepreneur

3 weeks ago

Is It Finally Time to Put Homebuyers First in Real Estate Tech?

Proptech startups prioritized revenue from real estate agents and brokerages rather than end-users, resulting in technology that optimizes intermediary efficiency instead of consumer benefit.

Law

Zillow wins a battle, but market rhythm is at stake

A federal judge denied Compass' injunction request, allowing Zillow to enforce listing exposure standards, representing a victory for data transparency and market efficiency in real estate.

Real Estate Market Trends in Nashville, TN: Prices Fall

Nashville's housing market is shifting towards buyers, with increased inventory, falling prices, and longer days on market.

Real Estate Market Trends in Colorado Springs, CO: Prices Fall

Colorado Springs real estate market shifted to favor buyers in March 2026 with increased inventory and price adjustments.

Independent firms grow market share in 2026 RealTrends rankings

Steve Murray, co-founder of RealTrends Consulting, stated that anyone claiming privately owned independent brokerages cannot compete is misinformed. The data indicates otherwise, showing their resilience and success.

Real estate

Real Estate Market Trends in Charlotte, NC: Inventory Climbs

Charlotte's real estate market shows increased inventory and stable prices, providing buyers with more options and sellers needing to price correctly.

#zillow-preview

4 days ago

Zillow Preview adds 28 firms as pre-MLS listings expand

Zillow Preview allows pre-market listings to gain visibility before MLS activation, enhancing exposure for sellers and access for buyers.

24 more firms join Zillow Preview coming soon program

Brokerages are embracing Zillow Preview for early marketing to maximize exposure and competition for sellers.

4 days ago

Zillow Preview adds 28 firms as pre-MLS listings expand

Zillow Preview allows pre-market listings to gain visibility before MLS activation, enhancing exposure for sellers and access for buyers.

24 more firms join Zillow Preview coming soon program

Brokerages are embracing Zillow Preview for early marketing to maximize exposure and competition for sellers.

more#zillow-preview

Why the hiring rate matters more than unemployment for the housing market

The labor market remains strong with low unemployment, impacting housing stability and reducing risks of distressed inventory.

Errol Samuelson: Zillow retools for AI-driven home search and the agent stays central

Zillow is adapting to consumer search behavior by integrating AI to provide personalized property recommendations based on contextual information.

fromRedfin | Real Estate Tips for Home Buying, Selling & More

Is the Housing Market Going to Crash?

The housing market is undergoing a long-term correction rather than a crash, with stricter lending standards and inventory shortages preventing a credit-driven collapse despite affordability challenges.

fromBoston.com

In Greater Boston, real estate is a 'beauty contest' of virtual and traditional staging

Professional staging and high-quality photos are crucial for making a strong first impression on home buyers.

fromBoston.com

For Sale by Owner: Should you attempt to sell your own house?

Selling a home without an agent can save money, but it's complex and often results in lower sale prices compared to agent-assisted sales.

1 week ago

Presupposition is the mistake: Why housing marketing doesn't meet the bar

Marketing in housing fails to create demand, assuming people desire homeownership without addressing their actual preferences for flexibility and freedom.

Realtor.com launches ChatGPT app for home search planning

Realtor.com app in ChatGPT targets the pre-search phase, connecting consumers with real estate professionals while ensuring data security and responsible AI use.

4 weeks ago

Zillow Preview adds pre market listings with brokerage branding

We believe an open market serves consumers the best. Sellers should have the opportunity to reach the broadest pool of potential buyers if they choose to do so, because broad exposure generally benefits the homeowner. However, sellers should also be able to retain the right to decide how their property is marketed.

Real estate

Private listings are polarizing real estate, here is a path forward

Private listings create financial incentives for brokerages to keep homes off the MLS and sell in-house, earning both sides of commission, which must be transparently disclosed to sellers.

How off-market deals and investor demand are reshaping residential real estate

Off-market networks, investor competition, regulatory shifts, and portal rivalry are transforming agents' roles and making home buying harder for first-time buyers.

fromInman

The social media mindset driving real estate growth

Our top KW-affiliated agents tell me continually that real estate has always been a relationship business. What's changed is where those relationships are formed, nurtured and reinforced. Today, social media is one of the most powerful relationship platforms for building and sustaining relationships in real estate. But despite constant platform changes, algorithm updates and new tools, the agents and businesses seeing real growth aren't chasing shortcuts. They're building trust through each connection, which leads to scale.

Real estate

AI adoption accelerating across real estate marketing

AI became an integral partner in real estate, driving productivity, faster marketing, scalable personalization, and widening gaps between adopters and non-adopters.