Throughout, there's a Virtual Assistant chatbot if you need to ask questions or get help, which gives me extra peace of mind. Plus, it's included with the DIY service, which saves me a bunch of money, rather than going with one of the options that includes a real tax expert to look over things. H&R Block's service asks lots of questions related to potential tax breaks,
The news, dropped in the most millennial-coded way possible, a joint Instagram post, broke smack in the middle of the work day. And *millions* (yours truly included) found it difficult, to say the least, to focus on work while speculating with the respective group chats about the potential details of America's royal wedding. And Monroe knew that. So she gave folks the afternoon off.
Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.
