#huda-beauty

[ follow ]
Wellness
fromCN Traveller
8 hours ago

I'm a beauty editor of 15 years - these are the Indian beauty products and Ayurverdic staples I buy every time I visit India

Indian beauty practices emphasize holistic health, heritage, and rituals, integrating Ayurveda into daily routines and influencing global beauty trends.
#tiktok
Social media marketing
fromWWD
19 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromVariety
6 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Social media marketing
fromWWD
19 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromVariety
6 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

fromBustle
6 hours ago

Cardi B Reveals Why She Hasn't Been On Instagram Live Lately

My sh*t was chopped suey. There was the at-home bleaching in my early 20s, then the breakage, and finally returning to the recipes I grew up with.
Fashion & style
fromThe Drum
1 day ago

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.
Marketing
fromwww.businessinsider.com
4 days ago

Bobbi Brown says she would still be 'miserable' if she hadn't been fired from her namesake brand

I got fired, which is a good thing. And I didn't know what I was going to do. It was the first time in so many years.
Careers
World news
fromwww.dw.com
5 days ago

Facts vs. influencers: Is the 'Dubai dream' really over?

The Iran war threatens the perception of Dubai as a safe, luxury haven for foreigners.
Medicine
fromwww.theguardian.com
5 days ago

From fat transplants to LED mittens: how the fear of old lady hands' mobilised the beauty industry

Hands reveal age and condition, often contrasting with facial appearance, leading to increased focus on hand care.
fromwww.theguardian.com
6 days ago

Sali Hughes on beauty: delicious designer scents without the exorbitant price tag

Essential Parfums is new to John Lewis and aims to democratise creative perfumery, providing an open brief to perfumers with total creative freedom and sustainable practices.
Wine
Marketing tech
fromExchangewire
1 week ago

Harish Pandey Joins GoWit as Head of Growth for MENA & India

Harish Pandey has been appointed head of growth for MENA and India at GoWit to drive regional expansion and strategic growth initiatives.
#makeup
Fashion & style
fromBustle
1 day ago

I Thought "Day-To-Night Makeup" Was A Grown-Up Requirement

Day-to-night makeup rituals from the early 2000s are largely absent in modern adult life, replaced by a preference for natural looks.
Everyday cooking
fromBustle
1 week ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Fashion & style
fromBustle
1 day ago

I Thought "Day-To-Night Makeup" Was A Grown-Up Requirement

Day-to-night makeup rituals from the early 2000s are largely absent in modern adult life, replaced by a preference for natural looks.
Everyday cooking
fromBustle
1 week ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Marketing
fromWWD
4 days ago

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

AX Beauty brands appoints Noelle Cantarano as its first chief marketing officer to enhance brand strategy and growth.
#mac-cosmetics
London startup
fromwww.independent.co.uk
3 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
fromDigiday
1 week ago

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty's next commerce channel

"We've always wanted to partner with Meta more deeply. WhatsApp is so widely used all over the world, and our community and accessibility are important to us."
Women in technology
fromwww.theguardian.com
2 weeks ago

Expat influencers sold Dubai to the world and were paid to look the other way. Now the dream is crumbling | Brigid Delaney

The lack of sympathy for Australian and British expats and influencers in Dubai has been curious, especially after their adopted home was bombed in the initial days of the war.
London politics
Fashion & style
fromBustle
5 days ago

Summer Fridays' Lip Stain, Flower-Tipped Press-Ons, & 14 More Festival Beauty MVPs

Coachella beauty routines require practical, long-lasting products to stay fresh and stylish throughout the festival.
fromFast Company
2 weeks ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
#ulta-beauty
Toronto startup
fromFortune
2 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Toronto startup
fromFortune
2 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing tech
fromAdExchanger
1 week ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Typography
fromDefector
2 weeks ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
Fashion & style
fromwww.theguardian.com
6 days ago

The best mascaras for longer, fuller and fluttery lashes: 12 favourites worn and rated by our beauty expert

Mascara is the most transformative makeup item, enhancing lashes to make eyes appear bigger and brighter.
E-Commerce
fromForbes
2 weeks ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
#k-beauty
#reddit
Marketing tech
fromDigiday
2 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
2 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
2 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
2 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
E-Commerce
fromForbes
2 weeks ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
fromDigiday
1 month ago

Sephora announces partnership with F1 Academy

We are always surveying the space of where individuals are consuming or might be consuming beauty, or where there's an intersection between beauty and a sports brand. [We heard] that young women are fans of F1, and there's a growing female [audience]. The excitement around [Netflix's] 'Drive to Survive' and the F1 Academy content series and being at one of the races is continuing to uptick.
Women
Digital life
fromCoda Story
1 month ago

The influencer bubble: Can content creators continue to airbrush the Gulf? - Coda Story

Dubai attracts thousands of influencers with tax incentives and creator support, but geopolitical tensions reveal the risks of building careers in politically volatile regions.
Fashion & style
fromwww.theguardian.com
1 week ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
E-Commerce
fromDigiday
4 weeks ago

Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: 'We got our swagger back'

Ulta Beauty launches on TikTok Shop as a first-mover multi-brand retailer, enabling customers to purchase products while engaging with content on the platform.
London
fromwww.theguardian.com
1 month ago

Influencers sold the world a fantasy Dubai and now it's gone in a puff of missile smoke | Gaby Hinsliff

Wealthy expatriates in Dubai face geopolitical risks they ignored while pursuing wealth and lifestyle, discovering that money cannot insulate them from regional instability and conflict.
fromThe Atlantic
1 month ago

Dubai's Army of Influencers Gets Back in Line

Your boy is currently in the middle of World War III right now," the day trader Mike Babayan, who posts under the handle "Nitrotrades," said into his camera on February 28, a clip that garnered 1.1 million views on Instagram Reels. It was a departure from his usual fare of filming fancy sports cars and stock-trading strategies. Now "I am seeing a lot of people who are just, like, packing up and leaving altogether.
Social media marketing
Marketing
fromInc
1 month ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromBustle
3 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
Fashion & style
fromBustle
4 weeks ago

The Lipstick Lesbians' Leaked Labs Is Beauty's Most Debated New Brand

Leaked Labs, founded by the Lipstick Lesbians, releases unreleased cosmetic formulas directly to consumers, transforming lab samples into commercial products and blurring the line between customer and test subject.
Travel
fromCN Traveller
2 months ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
Marketing
fromInc
1 month ago

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down-and Winning

Rare Beauty demonstrates that authentic, measurable social impact integrated into brand structure builds genuine customer loyalty and business growth, contrasting with performative corporate purpose initiatives.
#creator-economy
fromWWD
1 month ago
Social media marketing

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
fromTheWrap
2 months ago
Media industry

Creatorverse: Dubai Is Angling to Be Creator Home Base

UAE is aggressively courting content creators with funding, tax and visa incentives while imposing permits and content restrictions that raise legal and ethical concerns.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Fashion & style
fromwww.theguardian.com
4 weeks ago

The best foundations in the UK for every skin type from glowy to full coverage, tested

Selecting the correct foundation formulation for your skin type is essential for achieving a flawless, long-lasting makeup finish, as the wrong choice results in oxidation, separation, and patchiness regardless of other products used.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
fromABC7 Los Angeles
2 months ago

Elevate your beauty routine with must-have essentials from ABC Secret Savings

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Gadgets
#dubai-chocolate
Wellness
frombowsandsequins.com
2 months ago

My U Beauty Review bows & sequins

U Beauty provides simplified, high-performance skincare using Siren Capsule Technology, notably the Resurfacing Compound and Super Hydrator for convenient daily use.
Food & drink
fromFood & Beverage Magazine
1 month ago

David Dobrik's Wavers Snack Makes International Debut in Dubai, UAE at Candylicious - Food & Beverage Magazine

Wavers, David Dobrik's pizza-inspired snack brand, launched its largest international debut at Candylicious in The Dubai Mall, featuring four bold flavors and clean-label ingredients.
fromwww.theguardian.com
1 month ago

Sali Hughes on beauty: from blusher to lipstick and even eyeshadow a hint of cool purple adds polish

Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
Fashion & style
Wellness
fromCN Traveller
2 months ago

The British beauty buys you shouldn't leave the UK without

The UK offers a wide range of iconic beauty and wellness products from heritage pharmacies, high-street chains, and independent apothecaries, often at accessible prices.
World news
fromMashable ME
2 months ago

Advertiser Permit now mandatory for Influencers and social media creators in UAE? Here's what you need to know

From February 1, 2026, all individuals and organisations advertising online in the UAE must hold an Advertiser Permit, meet content standards, and face fines for violations.
Marketing
fromwww.cnn.com
1 month ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
Wellness
fromwww.theguardian.com
2 months ago

Sali Hughes on beauty: moisturisers for combination skin are rare these are some of the best

Combination skin benefits most from hybrid gel-cream moisturisers that provide lasting, non-greasy hydration to dry areas while avoiding pore-clogging in oily zones.
#influencer-marketing
E-Commerce
fromWWD
1 month ago

Who Will Win Beauty's Arms Race for GEO?

Beauty brands must optimize for AI search engines through GEO strategy, requiring visibility across multiple platforms and third-party sources that AI chatbots cite in their responses.
fromDigiday
2 months ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.
Marketing tech
Marketing
fromThe Business of Fashion
2 months ago

Creating Meaningful Connections With the Gulf Consumer

GCC consumers expect meaningful engagement, exceptional service, and culturally resonant community connections from brands, not just products.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
fromCaribbean Life
1 month ago

Yuvana Beauty fills a long-ignored gap in makeup for aging Black and Brown skin - Caribbean Life

There was a big gap in the market. A lot of shades didn't complement our golden and olive skin tones. And as we age, our skin changes, but the makeup hasn't. A lot of makeup isn't infused with skincare. Especially for mature skin. I wanted to create something that enhances beauty while caring for it.
Fashion & style
Marketing
fromGlossy
2 months ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
fromWWD
1 month ago

The Top 10 Black-founded Beauty Brands on Social Media in January

Danessa Myricks Beauty is the big story here," said Assayag, adding that the brand has nearly doubled its year-over-year VIT and maintains a notably high creator retention rate, with creators posting about the brands nearly six times a year on average. One of the most impactful posts in recent months was an August TikTok video by @april.byjoiles showcasing a seamless client shade match using the deepest shade of Danessa Myricks' Blurring Balm powder. The post garnered nearly 12 million views and 600,000 likes.
Marketing
Marketing
fromWWD
2 months ago

Front Row Acquires Marketing Agency Socium Media

Front Row acquired Socium Media and will merge it into Front Row by end of 2026 to boost paid social, SEO, GEO and e-commerce growth.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Fashion & style
fromThe Business of Fashion
2 months ago

Knowledge Report | Building Brand Resonance With Gulf Consumers

GCC fashion and beauty markets are rapidly growing due to strategic government investment, rising consumer sophistication, digital engagement, and strong luxury market expansion.
fromBustle
2 months ago

I Tried Huda Beauty's New Viral Pressed Powder & It Lives Up To The Hype

It's hard to admit, but I'm an influencer's dream audience - I'll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early January, I immediately checked to see where I could purchase one myself. Spoiler alert - or maybe you already know, since the stunt went viral - those tiny powders were just samples, designed to hype the real launch. Yep, I fell for it.
Fashion & style
Fashion & style
fromwww.theguardian.com
1 month ago

Sali Hughes on beauty: the best tints to warm up your skin

Sheer foundations with clear pigment in warmer tones create natural-looking coverage that subtly deepens skin tone without appearing mismatched.
fromBustle
1 month ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
Fashion & style
fromwww.bbc.com
2 months ago

Make-up brand Barry M bought by rival Warpaint

Barry M, a long-running British family make-up brand, was bought from administration by Warpaint, risking 100 jobs and closing its London factory.
fromwww.theguardian.com
2 months ago

Sali Hughes: forget smooth and glassy glam beauty is back

The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.
Fashion & style
fromBBC News
2 months ago

Barry M bought by make-up rival Warpaint

Patrick O'Brien, retail research director at analytics firm GlobalData, said Barry M had failed to innovate and had instead been "more reactive". He told the BBC the company had also struggled as, despite being stocked in well-known retailers, it faced increasing competition from other brands at similar prices. O'Brien said Barry M had become "a small brand in a sea of new and fun names, which are generating traction through social media marketing".
Fashion & style
[ Load more ]