#ifa-2025

#ifa-2025

Apple's launch event for the iPhone 17 lineup is just around the corner, and case makers are already showing off the products they can be paired with on the IFA 2025 showfloor. I walked around two rooms dedicated to the latest mobile phone accessories and they were dominated by cases apparently designed for Apple's upcoming iPhone 17 Pro and iPhone 17 Air launches, with several examples being displayed on dummy units.

Every September, hundreds of thousands of visitors descend upon Berlin for IFA, one of the largest trade tech conferences in Europe. IFA heralds the unofficial start of Techtember, when companies launch products in anticipation of the holiday shopping season. For over 100 years, companies, financiers, and journalists have crossed the Spree and eaten cold liver sausage for breakfast, just to check out the latest innovations in consumer electronics.

Google may have given up on making Android tablets, but Samsung is putting along. Last week, Samsung announced a budget slate-the Galaxy Tab S10 Lite-but now it's time for flagship tablets. At IFA 2025, the tech exhibition in Berlin, the company announced the next-gen Galaxy Tab S11 series, comprising the Tab S11 and the Tab S11 Ultra. Also in tow is the Galaxy S25 FE (Fan Edition), a midrange Android phone that marks the fifth entry in the Galaxy S25 series.

The Philips Hue store on Amazon's UK site is hosting a number of new products that have yet to be announced as the big IFA 2025 show gets under way in Berlin, Germany. We're seeing that rumored Hue Doorbell, a new Hue Bridge Pro (in black), a new Essential lighting sub-brand, and something called MotionAware that turns "light devices into motion sensors," by using the bulbs' Zigbee radios to detect motion between Hue lights.