Ikon Pass and U.S. Ski & Snowboard are passionate about growing our sport, exposing skiers and riders to our incredible mountains, and to the greatest athletes on earth. Watching Ikon Pass Ambassador and the world's winningest alpine skier, Mikaela Shiffrin, compete in Italy at the highest level, was incredibly inspiring, and we are excited to keep the momentum going with this ideal partnership.
Key benefits of ShipSkis' service for guests include: Door-to-door convenience, with gear picked up from a home or office and delivered directly to accommodations at Alterra Mountain Company destinations. A smoother airport experience, with no oversized baggage to check or claim on arrival. Real-time tracking and dedicated support, offering assurance throughout the journey. An on-time delivery guarantee, helping guests plan their days with confidence.
According to a 2017 Snowsports Industry Association study, Texas is home to roughly 800,000 skiers and riders, compared to Colorado's 500,000. That impressive number puts Texas third in the nation for total ski and snowboard participants, behind only California and New York. Texans alone make up about 6% of all U.S. ski and snowboarders. And the proof is on the slopes: Ski areas in Colorado and New Mexico report that a staggering 70% of their out-of-state visitors hail from the Lone Star State.
Industry NewsA South Carolina woman has admitted to taking part in a years-long operation that used stolen credit card information to buy ski passes later resold at steep "discounts," according to reporting by The Salt Lake Tribune. Jamilla Greene, 34, pleaded guilty Tuesday in federal court to conspiracy to commit wire fraud, acknowledging her role in a scheme that investigators say ran from late 2020 through May 2024. The operation involved Ikon and Epic passes and lift products for Utah resorts, the Tribune reported.
Copper Mountain welcomed Guinness World Record Holder Thomas Hart, a.k.a. "Racer Tom", to their slopes this week as he pushed his vertical feet skied in 2025 up to 15 million. According to Guinness World Records, his record for the greatest vertical distance skied downhill in a year currently sits at 11,421,065 ft. Those numbers were put down between October 23rd, 2024, and June 15th, 2025.
For skiers looking to turn their Ikon Pass into more than just a ticket to the lifts, Unusual Experience is redefining what it means to explore the Alps. The Aosta Valley-based guiding company is offering fully customizable, locally guided ski adventures across some of Italy's most iconic mountain destinations-all included in the Ikon Pass network. Led by IFMGA-certified mountain guides born and raised in the region, Unusual Experience helps skiers craft tailor-made itineraries through resorts such as Cervinia, Courmayeur, Monterosa, La Thuile, and Pila.