Marketing tech
fromDigiday
22 hours agoThe Trade Desk is changing how advertisers buy -- and what they can see
The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
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Marketing tech
fromDigiday
2 weeks agoThe Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
Marketing tech
fromThe Berkshire Eagle
3 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing
fromAdExchanger
1 month agoWhy Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger
Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
fromForbes
2 months agoHow To Engage Customers With Fresh, Immersive Marketing Experiences
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
fromThedrum
3 weeks agoBroadsign Announces Acquisition of Place Exchange
Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable.
Marketing tech
fromExchangewire
1 month agoFixing the In-App Ad Quality Problem: Why It Pays to Act Now
In the fintech vertical, where growth depends on trust, the decision to monetise through in-app advertising is a bold bet, one that could backfire if a bad ad experience undermines user confidence. But Toss, South Korea's leading fintech super app with over 25 million users, turned that risk into a major revenue win by implementing filters based on user-level relevance and using behavioural signals and first-party data to block disruptive or inappropriate ad categories.
Marketing tech
fromForbes
2 months agoTaxonomies Alone Won't Save Digital Advertising
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
Marketing tech
fromExchangewire
2 months ago"ID-free supply is not a consolation prize; it is closer to content that signals live intent": Q&A with Matthew Beck, Nano Interactive
Sell-side decisioning places more intelligence at impression origin, improving context and reducing waste while DSPs continue to provide orchestration, governance, and measurement.
fromDigiday
2 months ago'We don't care if you don't use our UX anymore': Yahoo recasts its DSP as a data backbone for the agentic world
That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, data and behavior inside proprietary dashboards. But Yahoo is making a different bet. Lower the friction to exit, and it also lowers the friction to enter. If that still sounds backwards, put it this way: Yahoo is recasting its DSP less as a place marketers go, and more as infrastructure their systems can plug into.
Marketing tech
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