Marketing tech
fromFast Company
1 day agoStop renting, start building: GEO is a mirage
GEO is a tactic for owning your audience, but relying on it risks paying for someone else's internet.
Growing up, I expected to live the fast-paced life of a performer. I'm a Jersey girl with a New York City spirit. My dreams were set on being a principal actor on Broadway.
Good urbanism should transcend politics. Socialists and capitalists can walk the same neighborhood and agree it's a pleasant place to live. They can each appreciate the tree canopy, the corner café with people spilling onto the sidewalk, the mix of ages on bikes and on foot, the architectural details of older buildings, and so on.
Through Community Facilities Districts (CFD), Municipal Utility Districts (MUD), Public Improvement Districts (PID), Community Development Districts (CDD) and reimbursement districts (RD), builders can potentially shift infrastructure costs off their balance sheets and onto special districts that homebuyers ultimately absorb through property taxes without potentially adding debt to the builder's books.
The IAA covers several key sectors, including steel, cement, aluminum, cars and innovative technologies, such as batteries, solar, wind and nuclear. The new rules would set a minimum requirement for projects using public funds. For example, aluminum sector projects would require 25% of the aluminum to be produced in the EU and with low-carbon technologies. For cement, the equivalent rate would be 5%.
Across history, the relocation of capital cities has often been associated with moments of political rupture, regime change, or symbolic nation-building. From Brasília to Islamabad, new capitals were frequently conceived as instruments of centralized power, territorial control, or ideological projection. In recent decades, however, a different set of drivers has begun to shape these decisions. Rather than security or representation alone, contemporary capital relocations are increasingly tied to structural pressures such as demographic concentration, infrastructural saturation, environmental risk, and long-term resource management.
Instead of functioning as decorative greenery, the courtyard organizes circulation, gathering spaces, and planting into a three-dimensional landscape where residents can move, pause, and interact. The site presented several typical urban challenges. Tall buildings restricted sunlight and views, while circulation routes occupied much of the available ground area, making open space feel narrow and shaded.
When routes are well organized, there are clear directional signs, and speed limits become reasonable. The early installation of warning signs allows transport companies to plan deliveries more accurately and avoid delays. For businesses, time is money. When a truck carrying goods does not spend hours detouring due to an unclear traffic scheme or stuck in traffic where it could have been avoided thanks to competent traffic management, fuel costs, driver wages, and vehicle maintenance costs are reduced.
Baron traces the origin story back to his time building high-scale systems at Instana (which exited to IBM in 2020), where the reality of "always-on" platforms made one thing obvious: the tooling we rely on is often too low-level, too rigid, and too disconnected from real-world use cases. That gap has only widened as environments have exploded in complexity-more cloud providers, more managed services, more hybrid setups, more internal APIs, and "gillions" of tools stitched together into brittle workflows.
Though they're individually tiny, parking spots quietly play a dominant role in shaping urban landscapes. Most US cities dedicate at least 25% of their developable land to them. Some, even more. That land usage doesn't only determine the way a city looks. It also means covering large swathes of urban areas in heat-absorbing asphalt, which contributes to making summers hotter and heightens the risk of flooding since it prevents drainage during storms and heavy rainfall.
Once a nice-to-have niche urban design concept, TOD has become an essential part of many urban neighborhoods. It has helped address the shortage of housing by enabling the development of higher-density residential communities near transit stations. It has helped revitalize countless once-deteriorating or static urban enclaves near transit hubs by activating sidewalks near the developments. And it has spurred walking and transit use, enabling residents of TODs to reduce or eliminate automobile dependency.
When you think about building a house, what materials come to mind? Brick, wood and metal all come to mind; there are also some very distinctive glass houses out there. (Even if their occupants should refrain from throwing stones - though honestly, that's a good tip for indoor living in general.) A group of MIT researchers have come up with a very different way of making buildings, and it's one that also addresses an ongoing waste issue."We've estimated that the world needs about 1 billion new homes by 2050. If we try to make that many homes using wood, we would need to clear-cut the equivalent of the Amazon rainforest three times over," explained AJ Perez, who conducts his research in the MIT Office of Innovation. The title of a paper written by Perez and his colleagues - "Design, Manufacture and Testing of Structural Trusses Using Additively Manufactured Polymer Composites" - gives a sense of the solution that they have in mind.
Cedar Street just came out victorious in a multi-year saga with the city of La Canada Flintridge, winning the first successful builder's remedy case in California Superior Court for its 80-unit mixed-use project at 600 Foothill Boulevard and setting a path for other developers to build. But the fight may have left its scars, in time, stress and now soured relationships with some officials.