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#industry-diversity

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Then a farmworker in Napa, now he owns a label: A Latino's journey for visibility in a challenging industry

Jaime Rojas was 44 the first time he tasted wine made from grapes he grew himself. The wine a Pinot Noir 2016 came from Bravo Toro, the small vineyard at his home in Santa Rosa. Nearly 30 years had passed since he first stepped into Napa Valley vineyards as a teenager, pruning and grafting for wineries that would bottle the fruit he helped grow wines he never had the chance to enjoy.

Wine

Marketing

fromThe Drum

2 months ago

Judge of the Day: The Romans' Dan Roberts says ads need fewer decks, more doing

AI is a tool that enhances creativity, earned media builds brands faster than short-term formats, and the industry risks losing diversity if young talent leaves.

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#industry-diversity#industry-diversity

Then a farmworker in Napa, now he owns a label: A Latino's journey for visibility in a challenging industry

Judge of the Day: The Romans' Dan Roberts says ads need fewer decks, more doing

#industry-diversity
#industry-diversity