#industry-transformation

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fromThe Drum
2 weeks ago

Colleen DeCourcy retired from advertising once. She's not doing it again

"Creative people, by their very nature, are worriers, and when you're tasked with your core competency being to defend ideas in every situation possible, change is always frightening. But I do fundamentally believe that what's at risk with AI is not creativity. What's at risk is the size of the margins of the businesses that built things out to wrap around creativity. So I'm excited about what's coming."
Marketing
US politics
fromwww.theguardian.com
1 month ago

OpenAI CEO tells Federal Reserve confab that entire job categories will disappear due to AI

AI will eliminate entire job categories and transform industries, particularly customer support and healthcare.
fromDigiday
1 month ago

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

WPP named Cindy Rose as its first female CEO amidst financial challenges, signaling potential shifts in the holding company landscape.
fromBusiness Insider
2 months ago

The filmmaker behind the AI-generated Kalshi ad built an AI studio. It didn't kick off until Veo 3 launched.

PJ Accetturo's viral parody using Google's Veo 3 catalyzed interest in his AI film studio and highlighted shifting dynamics in filmmaking.
AI tools in filmmaking like Veo 3 could reduce the need for certain roles, prompting a transformation in the industry.
Growth hacking
fromEntrepreneur
3 months ago

Why This Kevin Hart-Backed Energy Brand is Booming | Entrepreneur

Nutrabolt is transforming the energy drink industry with innovative products like C4 Performance Energy, which is gaining popularity and challenging existing brands.
fromComputerWeekly.com
3 months ago

Belfast Digital Twin Centre to fast track industrial adoption of deep tech | Computer Weekly

The UK Digital Twin Centre aims to accelerate the adoption of digital twin technology in critical sectors for economic growth.
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