Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Amazon Kills Off 'Inspire', Hints At New Social Commerce PlaybookAmazon is discontinuing Inspire, its social commerce feature, due to its inability to attract engagement like TikTok.The closure signifies Amazon's realization that social behavior cannot be imposed within a shopping app.
Amazon scraps its TikTok-style Inspire feedAmazon has discontinued its Inspire feature to realign with customer interests.
Amazon Shuts Down TikTok-Like Inspire Feed to Focus on Rufus - Lindsey GambleAmazon discontinued its TikTok-style Inspire feature, redirecting users to its AI shopping assistant, Rufus.
Amazon Sunsets Inspire, Its TikTok-Like FeatureAmazon has discontinued its Inspire feature, shifting focus towards AI and social media integration for enhancing the shopping experience.
Amazon kills 'Inspire,' its TikTok-style feed for discovering products | TechCrunchAmazon is shutting down its Inspire feature as part of a routine assessment of customer preferences. This aligns with shifting strategies towards social media partnerships.
Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Amazon Kills Off 'Inspire', Hints At New Social Commerce PlaybookAmazon is discontinuing Inspire, its social commerce feature, due to its inability to attract engagement like TikTok.The closure signifies Amazon's realization that social behavior cannot be imposed within a shopping app.
Amazon scraps its TikTok-style Inspire feedAmazon has discontinued its Inspire feature to realign with customer interests.
Amazon Shuts Down TikTok-Like Inspire Feed to Focus on Rufus - Lindsey GambleAmazon discontinued its TikTok-style Inspire feature, redirecting users to its AI shopping assistant, Rufus.
Amazon Sunsets Inspire, Its TikTok-Like FeatureAmazon has discontinued its Inspire feature, shifting focus towards AI and social media integration for enhancing the shopping experience.
Amazon kills 'Inspire,' its TikTok-style feed for discovering products | TechCrunchAmazon is shutting down its Inspire feature as part of a routine assessment of customer preferences. This aligns with shifting strategies towards social media partnerships.