#instant-photography

#instant-photography

Fujifilm's newest camera model, the Instax Mini Evo Cinema, is a gadget that's designed for the retro camera craze. The device is a vertically oriented instant camera that can take still images, videos (an Instax camera first), connect with your smartphone to turn its photos into physical prints, and capture images in a wide range of retro aesthetics. It's debuting in North American markets in early February for $409.95.

Fujifilm just revealed the Instax mini Evo Cinema camera, which looks suspiciously like a vintage Super 8. More specifically, it was designed to mimic the Single-8 from 1965, which was a rival unit to the Super 8. Fujifilm's latest device captures video, just like its retro inspiration. However, this is an Instax and the line has primarily been dedicated to snapping and printing out still images on the fly. The Evo Cinema can still do that, albeit in a slightly different way.

But holding a photograph feels different. In recent years, Polaroid has leveraged the intrinsic value of collecting personal artifacts and tapped into the population's growing primordial desire to reflect fondly on what once was. The Polaroid Flip Instant Camera proposes a deliberate unbundling from the phone as a direct invitation to slow down and choose moments rather than hoard them. It's instant photography tempered by intentional, meaningful production.

This isn't just an instant camera in the traditional sense. The Sofort 2 gives users the freedom to shoot digitally, select their favorite moments, and choose what to print.