#interactive-advertising

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#connected-tv #adtech #creative-saas #japan-market #voice-activated-ads #shoppable-tv #game-advertising #tcl
fromTipRanks Financial
3 days ago

TNL Mediagene and Geniee partner to expand access to Cr.ED advertising solution - TipRanks.com

TNL Mediagene's () Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand the reach of the company's advertising creative solution Cr.ED. Geniee is a Japanese AdTech company that provides platforms for both online publishers and advertisers serving over 5,900 active clients. By partnering with Geniee, the company aims to bring Cr.ED's creative capabilities to a wider range of advertisers and publishers in Japan.
Marketing tech
fromThe Drum
1 month ago

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

Connected TV is booming, with breakneck growth driving a new kind of ad experience. It's not just about reach - 75% of UK households now own a smart TV - it's also creating scope for richer interactivity and more engaging entertainment. In an ad market set to double by 2028, brands have a chance to capitalize on a new set of consumer viewing habits.
Marketing tech
E-Commerce
fromExchangewire
2 months ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.
Artificial intelligence
fromDecrypt
5 months ago

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

Netflix will use generative AI to match interactive ads with relevant shows in its ad-supported tier.
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