#interactive-advertising

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Shoppable TV Explained: Benefits of Shoppable TV Ads (2025) - Shopify

Shoppable TV ads allow consumers to purchase products directly from their televisions, enhancing user experience while providing businesses with valuable engagement data.
#shoppable-ads

Marketers are keeping a close eye on Amazon's shoppable Prime ads this Thanksgiving

Thanksgiving offers marketers a chance to test Amazon Prime's new shoppable ad formats.
Marketers are using small budgets to experiment with interactive ad formats during the holiday weekend.

Amazon Interactive Ads Get Power Boost From Duracell Success

Amazon's new interactive video ads have helped Duracell achieve significant increases in brand recall, consideration, and add-to-cart rates.

Marketers are keeping a close eye on Amazon's shoppable Prime ads this Thanksgiving

Thanksgiving offers marketers a chance to test Amazon Prime's new shoppable ad formats.
Marketers are using small budgets to experiment with interactive ad formats during the holiday weekend.

Amazon Interactive Ads Get Power Boost From Duracell Success

Amazon's new interactive video ads have helped Duracell achieve significant increases in brand recall, consideration, and add-to-cart rates.
moreshoppable-ads

Future of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnel

Interactive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.

IAB, MRC release augmented reality measurement guidelines | MarTech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines to establish consistent terminology and metrics for augmented reality ads.
The guidelines recognize both interactive and immersive AR formats and aim to foster fairness and transparency for buyers and sellers.
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