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fromNewsmax
5 months ago

Omnicom to Cut 4,000 Jobs After IPG Takeover

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment.
Business
US politics
fromDigiday
10 months ago

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

Brand safety concerns have escalated into a politically charged issue affecting regulatory approval of major advertising mergers.
#ftc
fromNewsmax
11 months ago
Media industry

Megamergers Omnicom, IPG Mum About NewsGuard Bias

The FTC's decree aims to ensure that the Omnicom and IPG merger does not lead to anti-competitive practices against conservative media outlets.
fromReason.com
11 months ago
Media industry

Advertising companies cave to the FTC. Media Matters sues to defend the First Amendment.

Omnicom and IPG agree to FTC's anti-boycott rules to complete their merger, while Media Matters sues the FTC over First Amendment concerns.
more#ftc
fromMarTech
11 months ago

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."
Marketing tech
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