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#advertising #marketing #ad-tech #programmatic-advertising #digital-advertising #digital-marketing #ai
#programmatic-advertising
Marketing tech
fromAdExchanger
22 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromThedrum
3 weeks ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
Marketing tech
fromAdExchanger
22 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromThedrum
3 weeks ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
more#programmatic-advertising
#digital-advertising
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
more#digital-advertising
#retail-media
Marketing
fromDigiday
7 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
7 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
UX design
fromMarTech
23 hours ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
#meta
Law
fromNewsmax
4 days ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Law
fromNewsmax
4 days ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
more#meta
Pittsburgh Steelers
fromWPXI
4 days ago

PPG, Highmark among firms advising remote work as Draft brings road closures

Major employers in Pittsburgh are advising employees to work remotely during the NFL Draft week due to expected traffic and road closures.
Marketing tech
fromThedrum
6 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#ad-tech
Marketing tech
fromExchangewire
3 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
7 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
3 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
7 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Marketing
fromThedrum
22 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromThedrum
6 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
fromTipRanks Financial
4 days ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
Marketing
fromVariety
18 hours ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.
Marketing tech
fromExchangewire
3 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
fromThedrum
1 day ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Media industry
fromAdExchanger
6 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
#artificial-intelligence
Marketing tech
fromMiami Herald
22 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
22 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
22 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
22 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Marketing
fromForbes
17 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromAxios
6 days ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromWWD
23 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing
fromThedrum
9 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#ai
Marketing tech
fromAol
22 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromAol
22 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
4 days ago

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
more#ai
#marketing
fromInc
2 days ago
Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
Media industry
fromFast Company
6 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Marketing tech
fromDigiday
7 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
fromAdweek
6 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing
fromDigiday
5 days ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
#real-estate
Marketing
fromInman
4 days ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Marketing tech
fromwww.housingwire.com
4 days ago

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage addresses market gaps for individual agents by providing certainty and a compliant mortgage partnership without the need for joint ventures.
Marketing
fromInman
4 days ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Marketing tech
fromwww.housingwire.com
4 days ago

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage addresses market gaps for individual agents by providing certainty and a compliant mortgage partnership without the need for joint ventures.
more#real-estate
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromThedrum
2 days ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
Marketing
fromWWD
5 days ago

Walker Drawas Opens New York Office, Expands Talent Division and Launches Performance PR Unit

Walker Drawas has opened its first New York office, expanding its brand marketing services and talent representation capabilities.
Marketing tech
fromThedrum
2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
Marketing
fromTheZenParent
5 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromTelecompetitor
3 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
#leadership
Marketing
fromAdweek
6 days ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.
Marketing tech
fromDigiday
6 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing
fromAdweek
6 days ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.
Marketing tech
fromDigiday
6 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
more#leadership
Marketing tech
fromAdExchanger
4 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing
fromExchangewire
6 days ago

Kargo Announces Closed Beta of Project KERA

Kargo's Project KERA transforms media buying by integrating planning, creative, and measurement into a unified, performance-driven platform.
Marketing
fromFast Company
6 days ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing tech
fromGeeky Gadgets
4 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromExchangewire
4 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
#publicis-groupe
Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
fromDigiday
2 months ago
Marketing tech

Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got?

Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
fromDigiday
2 months ago
Marketing tech

Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got?

more#publicis-groupe
Marketing tech
fromMarketing Dive
5 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing
fromThe Drum
1 week ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromAdExchanger
4 days ago

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.
Marketing tech
fromRetail Brew
4 days ago

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromAdExchanger
6 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromExchangewire
5 days ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromExchangewire
6 days ago

Ryan Burnett Promoted to Group Sales Director at Azerion

Ryan Burnett has been promoted to group sales director at Azerion to drive growth and enhance client relationships.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromExchangewire
6 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
1 week ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromDigiday
2 weeks ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
#advertising
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThe Drum
2 weeks ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThe Drum
2 weeks ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
more#advertising
Marketing tech
fromAdExchanger
2 weeks ago

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.
Media industry
fromThe Drum
2 months ago

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis achieved 6.3% full-year organic revenue growth in 2023, driven by strong media operations, Epsilon data demand, resilient creative agencies, and broad geographic contributions.
fromDigiday
1 month ago

'Nobody's asking the question': WPP's biggest restructure in years means nothing until CMOs say it does

Nobody's asking this question. Nobody's saying, 'hey, what's going on over there at WPP?' It's just not happening. Most have no idea it's even happened. They don't read the trades. They hear about this stuff through consultants, or when an agency review forces them to run the rule over who they're working with.
Marketing
Marketing tech
fromDigiday
4 weeks ago

'I'm not selling you hours': PMG's push beyond agencies

Major advertising holding companies rebrand away from 'agency' identity while maintaining traditional agency structures, whereas PMG demonstrates genuine operational transformation through shared platforms, transparent media buying, and workforce investment.
fromDigiday
1 month ago

In Graphic Detail: The state of the marketing agency sector

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google's platforms. In response, few businesses in this sector have stood still. They've chosen to merge, acquire - or in the case of Dentsu, cast loose - to keep moving forward. The likely destination? A leaner sector that employs fewer people and trades on its tech bonafides and principal-media trading capabilities over its creative chops.
Marketing
Marketing
fromDigiday
2 months ago

Media Buying Briefing: Why is Wall Street punishing Publicis - and maybe other holdcos?

Publicis delivered strong growth, margins, and cash flow, yet its stock fell, reflecting investor skepticism about the perceived value of holding companies.
Marketing
fromThe Drum
2 months ago

WE Communications launches independent alternative to holding companies

WE Communications launched The Plus Network with five specialist agencies to provide client-focused, integrated marketing capabilities as an alternative to investor-driven holding companies.
Marketing
fromFast Company
2 months ago

This new ad agency has a secret advantage, and it's not what you think

Ability Machine is an ad agency staffed and designed for adults with intellectual disabilities, providing professional creative tools, sensory accommodations, and paid client work.
fromDigiday
1 month ago

As hold cos restructure, BBDO reframes client relationships

There are a lot of capability stories out there. There aren't a lot of stories or pictures about the client's experience. We're really trying to look at how we use client experiences as a true differentiator that we showcase.
Marketing tech
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: The Big Three's pieces are in place - let's see who wins

WPP's Elevate28 restructuring plan simplifies operations into four units to stabilize client losses and reduce complexity, positioning it competitively against Publicis and Omnicom for 2026 leadership.
Marketing tech
fromDigiday
1 month ago

Rising demand for principal media buying underpins WPP's turnaround plan

WPP's principal-based media buying business is growing and increasingly demanded by major clients despite ongoing transparency concerns and legal challenges.
#wpp-production
more#wpp-production
Marketing tech
fromThe Drum
1 month ago

Integrating not interrupting: can virtual out-of-home ads entice marketers?

Programmatic, targeted in-game advertising across billions of gamers could rival major social platforms and fund a metaverse through native branded integrations and virtual OOH.
Marketing tech
fromAdExchanger
1 month ago

Q4: Omnicom's IPG Merger Is An AI Test Case | AdExchanger

Omnicom will pursue a data-led AI transformation after acquiring IPG, using Omni-integrated data and AI for targeting, measurement, creative testing, and cost savings.
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