#investor-response

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London startup
fromBusiness Insider
2 months ago

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],
extendedSummary
The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.
tags
name change
rebranding
corporate strategy
investor response
market trends
fromIntelligencer
8 months ago

The Right-Wing Crusade Against DEI Isn't Actually Working

Starbuck's claims about corporate DEI policies damaging profitability run counter to evidence, as companies like Ford still experience minimal stock movement despite these changes.
Business
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