fromwww.theguardian.com1 week agoLA28 to break longstanding tradition with corporate venue names at GamesThe shift follows years of debate inside the IOC, with former president Thomas Bach signaling a move towards a clean field of play that allows more sponsor visibility.US politics
LA real estatefromESPN.com1 week agoL.A. Olympics to sell naming rights to venuesLos Angeles Olympics will sell venue naming rights, generating additional revenue while challenging IOC's policy against brand names on locations.