fromThe Drum
1 day ago'We won't win pitches with Powerpoint': Microsoft mandate pains an Omni-IPG creative
Omnicom agencies have recently been forced to change their email addresses to omc.com. Despite being experts in long-term brand building, agencies' own brands are being diminished and devalued by the very overlords for whom this expertise generates profit. The change has been explained to employees internally as a means of "simplifying our IT systems and making things run more smoothly."
Marketing tech