Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
At the 98th Annual Academy Awards at the Dolby Theatre in Los Angeles, celebrities showed up with nails that were just as attention-grabbing as a perfectly executed red lip or Old Hollywood hairstyle. Some stars went all out with statement manicures to match their black-tie ensembles.
Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Social media platforms like TikTok and Instagram promise quick DIY wins, but they often set unrealistic expectations that turn hobby projects into costly disasters. This piece uncovers four key ways social media undermines DIY success, drawing from expert warnings and viral pitfalls.
A dark gel base creates depth, layered with a silver cat-eye polish that's magnetized so the shimmer pools toward the center like a glowing orb. On top, an iridescent chrome powder creates that signature color shift. Of course, none of these techniques are new - chrome powders and cat-eye gels have both been trending on their own recently - but paired together, they deliver a nail design that feels surprisingly fresh.
Whether you're following the decade's revival or not, its emblematic knitwear is coming for your nails. On TikTok, "mohair sweater nails" are going viral, with creators showing off striped tips with expertly blurred lines that evoke that amazing '90s-era thrift store find that all your friends are jealous of. These fuzzy sweater-inspired designs feature a fabric-like texture that brings the cozy vibes to your fingertips, making them perfect for your winter nail art game.
Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
While the fun-loving girls of the internet are still up in arms about Pantone's selection of cloud dancer - a subtle shade of white - as the color of the year, Pinterest is taking things in a much bolder direction. The platform's annual color trend forecast predicts five vibrant hues for 2026, including one that's impossible to ignore: wasabi. This yellow-leaning green is joyful, punchy, and totally in-your-face.
If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Though it's merely a line, a stripe instantly takes a plain manicure into something more playful and experimental. On TikTok, a search for "striped nails" brings up thousands of colorful results, proving that even a simple design makes a big impact. Whether due to their graphic appeal or ability to make your fingertips pop without feeling overdone, the trend has won the hearts of countless nail art aficionados. Creator @sofia_linaresss showed off a set of horizontal lines and joked that she had a " bad case of the stripes," while @madysenclarke revealed a chic set of line-adorned French tips that sparked a flood of compliments in her comments section.
The 2026 Grammys red carpet was a sight to behold. Musicians stepped out in dazzling sequined gowns, naked dresses, custom suits, and cut-out designs, with each 'fit more jaw-dropping than the next. Stars' beauty looks were just as fun - everything from mermaid waves to vampy glam, intricate updos, and 2016-era makeup was on full display, proving the "clean girl" aesthetic has officially been kicked to the dust.
Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
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