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#mrbeast
Media industry
fromEntrepreneur
1 day ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromFortune
3 days ago

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

MrBeast is building a multibillion-dollar entertainment empire while struggling with a healthy work-life balance.
Media industry
fromEntrepreneur
1 day ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromFortune
3 days ago

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

MrBeast is building a multibillion-dollar entertainment empire while struggling with a healthy work-life balance.
Marketing
fromInc
18 hours ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
#tiktok
fromVariety
3 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

NYC startup
fromDigiday
1 week ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Media industry
fromDigiday
4 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromVariety
3 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

NYC startup
fromDigiday
1 week ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Media industry
fromDigiday
4 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromMashable
3 days ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
#social-media
fromWIRED
4 days ago
Startup companies

He Started a Social Network Alone. Then 5 Million People Signed Up

fromForbes
4 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
4 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
1 week ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromThe Drum
2 months ago
Social media marketing

Professional v personal: the balancing act of social media

Maintain a professional yet authentic social media presence by establishing a personal tone, following company policies, and leveraging personal connections for career and brand benefits.
Startup companies
fromWIRED
4 days ago

He Started a Social Network Alone. Then 5 Million People Signed Up

UpScrolled, founded by Issam Hijazi, rapidly gained over 5 million users by offering a censorship-free social media alternative.
Online marketing
fromForbes
4 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
4 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
1 week ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
#video-marketing
Media industry
fromThe Hollywood Reporter
2 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromThe Hollywood Reporter
2 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing
fromForbes
4 days ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Business
from24/7 Wall St.
1 week ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
Social media marketing
fromPR Daily
2 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing
fromFortune
6 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Television
fromBustle
2 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
#youtube
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromTechCrunch
1 week ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromTechCrunch
1 week ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Liverpool FC
fromwww.bbc.com
2 weeks ago

'They think I just go home and make TikToks - it's not true'

Alisha Lehmann aims to change perceptions of female footballers while balancing her social media presence and dedication to the sport.
#creator-economy
Social media marketing
fromObserver
4 days ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Marketing
fromVariety
1 month ago

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

The NBA invited 200 creators to All-Star Weekend with exclusive access, reflecting how brands now require creator strategies for marketing success.
Social media marketing
fromDigiday
4 weeks ago

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Social media marketing
fromObserver
4 days ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Marketing
fromVariety
1 month ago

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

The NBA invited 200 creators to All-Star Weekend with exclusive access, reflecting how brands now require creator strategies for marketing success.
Social media marketing
fromDigiday
4 weeks ago

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Television
fromDefector
3 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 weeks ago

Cultural Relevance: Apple's 'Unhinged' TikToks Are Weird by Design | Muse by Clios

With the recently launched MacBook Neo -Apple's cheapest laptop yet-the company is once again betting on intrigue over explanation. It does not seem especially worried about being too vague, showing too little of the product or leaving viewers asking, 'What am I watching?' After all, that same creative risk helped make 'Silhouettes' iconic.
Apple
#creator-marketing
fromInc
2 weeks ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
1 month ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromInc
2 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
1 month ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Venture
fromBusiness Insider
1 month ago

MrBeast is laying the groundwork for a new business helping others with ads and marketing

MrBeast filed trademark applications to expand into advertising, marketing, and creator services beyond his YouTube content business.
Media industry
fromwww.businessinsider.com
1 week ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
#e-commerce-growth
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
#influencer-marketing
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Tech industry
fromBusiness Insider
1 month ago

TikTok's global marketing head is leaving

Sofia Hernandez, TikTok's global head of marketing and commercial partnerships, is departing after nearly six years, with Isobel Sita-Lumsden replacing her.
#influencer-economy
fromTechCrunch
1 week ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
Humor
fromwww.mediaite.com
1 month ago

TikToker Hires Fake Tom Cruise to Come To His House And It Gets Awkward Fast

TikToker Chase Hofer hired a Tom Cruise impersonator to perform privately in his home, creating an awkward and viral moment that accumulated 5.6 million views.
Marketing
fromForbes
4 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThedrum
4 weeks ago

How Content Creators Can Help Brands Share Their Values

Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
Marketing
Media industry
fromPoynter
1 month ago

Journalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter

Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
Social media marketing
fromTechCrunch
3 weeks ago

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Social media marketing
fromAol
3 weeks ago

This YouTuber Made One Million Dollars Selling Coffee in Half an Hour

Emma Chamberlain leveraged her YouTube audience's trust in her coffee preferences to launch Chamberlain Coffee in December 2019, generating $1 million in sales within 30 minutes through direct-to-consumer sales without traditional retail or marketing.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Artificial intelligence
fromUNILAD Tech
2 months ago

How most followed TikToker in the world's content will change following business move that made him $975,000,000

Khaby Lame's $975 million acquisition enables an AI 'digital twin' and a shift toward strategic brand leadership, scaling AI-generated multilingual content while focusing on curated flagship appearances.
Social media marketing
fromForbes
3 weeks ago

The LinkedIn Rules Top Creators Break To Grow 10x Faster

LinkedIn growth requires resonant messaging for ideal clients, not production quality or massive follower counts like influencer strategies demand.
Startup companies
fromSupercar Blondie
2 months ago

The first YouTube video ever posted has made an unbelievable amount of money

YouTube began as a platform for ordinary moments; the first 19-second upload exemplified that origin and the founder's reward came from ownership, not direct monetization.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
#social-media-creators
Social media marketing
fromForbes
1 month ago

The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

Forbes is accepting nominations through April 1, 2026, for its fifth annual list of the 50 most influential and entrepreneurial digital creators, ranking based on earnings, followers, engagement, and business ventures.
Social media marketing
fromForbes
1 month ago

The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

Forbes is accepting nominations through April 1, 2026, for its fifth annual list of the 50 most influential and entrepreneurial digital creators, ranking based on earnings, followers, engagement, and business ventures.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Social media marketing
fromCity AM
1 month ago

Why you should put your CEO on Tiktok (from someone who's done it)

Founder-led social media content drives significant business growth through authentic personal storytelling that resonates more than brand channels alone.
fromInc
1 month ago

What Top Creators Say Makes a Successful Brand Collaboration

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,
Marketing
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
fromBusiness Insider
2 months ago

3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness

Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Social media marketing
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