UK newsfromBusiness Matters6 days agoToy sellers watch social media curbs as UK market returns to growthUK toy market returned to value growth in 2025, driven by older buyers ('kidults') and franchise-led trends, while social-media restrictions pose emerging risks.
TypographyfromNBC New York5 months agoWhy do adults buy toys? According to experts, it's deeper than you thinkAdults are driving the rapidly growing toy market, with Gen Z integrating toys into fashion.
RelationshipsfromSlate Magazine7 months agoI Work at a Toy Store. Most People Wouldn't Imagine Who Makes Up Half of Our Clientele.Adult toy collections, known as 'kidults', are increasingly common and socially accepted.