Grown-ups are buying more toys than preschoolers - to the tune of $1 billionThe pandemic has sparked a surge in adult participation in Lego building, leading to the emergence of a 'kidult' phenomenon.
Pocket money toys see sales surge as parents and 'kidults' hunt for cheaper funThe demand for affordable and collectible toys surged amidst economic difficulties, with 'kidults' driving sales in higher-priced building sets.
Grown-ups are buying more toys than preschoolers - to the tune of $1 billionThe pandemic has sparked a surge in adult participation in Lego building, leading to the emergence of a 'kidult' phenomenon.
Pocket money toys see sales surge as parents and 'kidults' hunt for cheaper funThe demand for affordable and collectible toys surged amidst economic difficulties, with 'kidults' driving sales in higher-priced building sets.