Product knowledge training is about methodically educating employees, partners, and customers about the ins and outs of a company's products or services. For employees and partners, it's the essential working knowledge they need to confidently sell, support, and deliver the product. For customers, it's the know-how they need to adopt it smoothly and get the most value from it.
Product knowledge is the sum of everything an employee understands about the products and services they work with. At its core, it means knowing "what you're selling" inside and out. This includes product features, benefits, use cases, pricing, and how the product fits into customers' lives and the competitive landscape.
Employees have heavy workloads, time-sensitive tasks, and a variety of responsibilities to attend to in their day-to-day. As a result, they might struggle to find the time necessary to dedicate to training and development activities. This problem becomes especially pronounced when they are asked to completely step away from their work to complete a full-length training module or watch a long how-to video.
