When I manage infrastructure for major events (whether it is the Olympics, a Premier League match or a season finale) I am dealing with a "thundering herd" problem that few systems ever face. Millions of users log in, browse and hit "play" within the same three-minute window. But this challenge isn't unique to media. It is the same nightmare that keeps e-commerce CTOs awake before Black Friday or financial systems architects up during a market crash. The fundamental problem is always the same: How do you survive when demand exceeds capacity by an order of magnitude?