Lord & Taylor is bringing back its cursive logo, Gen Z be damned
Lord & Taylor is relaunching online with its cursive logo, emphasizing its heritage and distinction as a luxury retailer after a significant rebranding effort.
Cursive logos are back as Lord & Taylor resurrects its legacy brand
The revival of cursive logos is signaled by Lord & Taylor's rebranding after two recent business closures, leveraging nostalgia and previous branding identity.