Digital has never been just marketing for me. It is a tool that connects creativity and influence. I always say: attention is the new currency. It all started with short videos and bold ideas that unexpectedly went viral. This gave me the confidence that I can use the language of cinema and storytelling on social media to create projects that change the perception of brands.
The cosmetics industry is constantly changing, influenced by what consumers want, sustainability objectives, and advancements in packaging technology. Although ingredients and formulas frequently steal the spotlight, packaging plays a crucial role in influencing product perception and performance. More and more brands are opting for glass bottles as their preferred packaging solution. This change goes beyond mere appearance. It showcases a significant shift in the perspectives of consumers and businesses regarding sustainability, safety, luxury, and long-term value.
Valdes shares insights into how LPT Realty has achieved remarkable growth, evolving from a startup in 2022 to becoming a leading name in the real estate industry in just three years, highlighting innovative scalability and agent empowerment as key strategies.