The magazine is shrouded in biblical symbolism. Silva posits the King James Bible as the visual backbone of the issue. "The typography, the pacing of the text, even the use of white space," says Silva. "I wanted it to feel like a school Bible left in a drawer, the kind that's been scribbled on by bored kids waiting for the assembly to end."
Editorially, the magazine has a modern visual style that is as elegant as the chairs it features. Each issue promotes simplicity and ease in its reading style, opting for uncluttered information - a type of ergonomic reading experience that matches well to the serenity of sitting in a comfortable chair or the act of appreciating the artistic value of furniture. It's academic content with an accessible, contemporary visual voice.