#marketing-accountability

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fromMarTech
1 week ago

Your go-to-market vendor decisions are now a personal legal risk | MarTech

Delaware's changes to fiduciary duty increase personal liability for corporate officers, including CMOs, regarding negligent oversight of vendor decisions.
Marketing tech
fromMarTech
3 months ago

This is what your CMO is facing. How can you help? | MarTech

CMOs face a significant alignment gap with CEOs and CFOs on marketing's role in growth.
Many CMOs struggle to clarify accountabilities, affecting their effectiveness and support from leadership.
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