MarketingfromDigiday1 day agoRetail media boom forces grocers like Kroger, Albertsons to reorganizeMajor U.S. grocers are integrating advertising, loyalty, marketing, and merchandising into unified divisions to build and scale retail media businesses.
MarketingfromThe Drum1 month agoData, decoded: the real answers marketers are searching forActionable data drives campaign decisions and business results, making prioritization over vanity metrics essential.
E-CommercefromForbes3 months agoThe Key To Customer Acquisition For Home Service Providers? AlignmentOptimizing both lead generation and conversion systems is key to maximizing revenue for home service businesses.
Marketing techfromwww.socialmediatoday.com4 months agoLinkedIn Launches Video Creation Integration for Adobe ExpressLinkedIn's integration with Adobe Express enhances video content creation for users, streamlining marketing efforts.
Media industryfromMarketing Dive4 months agoGroupM becomes WPP Media as holding company prepares for futureWPP is rebranding its media properties to WPP Media to showcase integration and AI capabilities.
Marketing techfromSilicon Canals5 months agoSpotler Group acquires Dutch-based Let's Get DigitalAcquisition enhances Spotler Group's position in events sector through Let's Get Digital's innovative technology.