Marketing tech
fromQuartz
1 week agoAI video can be a minefield for marketers, survey says
AI-generated brand videos often appear robotic or emotionally flat, and 36% of consumers say they lower brand perception.
Cybercriminals aren't just breaking into systems anymore; increasingly, they're breaking into identities. By impersonating trusted companies through look-alike domains, fake apps or cloned websites, attackers turn logos, tone and messaging into tools of deception. For communications and marketing leaders, this is a reputational flash fire that spreads faster than your crisis comms team can respond. And with generative AI making fake campaigns nearly indistinguishable from the real thing, brand impersonation has become one of the most under-recognized business risks today.