MarketingfromFast Company5 days agoBurger King wants you to call its president to complain. No, reallyBurger King president Tom Curtis is taking unfiltered customer calls and texts for at least four hours daily over two weeks to gather input.
Food & drinkfromTasting Table2 months agoWhy We Haven't Seen A Plant-Based Roast Beef Sandwich On Arby's Menu - Tasting TableArby's resisted plant-based roast beef to protect its meat-first brand identity, using anti-vegetarian marketing stunts and themed promotions.
MarketingfromFast Company3 months agoThe Pop-Tarts mascots are about to die again-from trying too hardPop-Tarts will field six edible mascots for the Dec 27 Pop-Tarts Bowl and let fans vote which team’s mascots will be eaten.
CarsfromArs Technica3 months agoWhen recreating a famous SUV stunt in China goes wrongMarketing stunts at national landmarks can cause physical damage, safety failures, and reputational risk; organizers must perform rigorous risk assessment and controls.
E-Commercefromstupiddope.com7 months agoGarage Beer Unveils the BeerBed | stupidDOPE | Est. 2008Garage Beer is giving away the BeerBed, a bed designed to look like beer, featuring a functional tap.