#marketing-stunts

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NYC startup
fromFast Company
1 week ago

No, a skincare brand can't solve NYC's transit problem

A cosmetics brand offers a free shuttle between Brooklyn parks, claiming it removes transit barriers while critics say it targets gentrified areas and misframes marketing as public service.
Artificial intelligence
fromFuturism
2 months ago

Why Does Every Case of AI Hiring a Human Feel Like a Groveling Publicity Stunt?

RentAHuman connects AI agents with human gig workers, primarily for unconventional tasks like holding signs, raising questions about its utility.
Film
fromEsquire
2 months ago

Do Original Movies Have Any Hope Left? I Went on a Journey to Find Out.

Theaters must create unique event experiences to compete with home entertainment, driving elaborate marketing stunts and premium screen innovations.
Marketing
fromEntrepreneur
2 months ago

The Single Most Powerful Emotion In Marketing, According to Research

Delight—combining surprise and joy—is the most powerful emotion brands can create, driving loyalty, repurchase, and revenue growth through cross-selling and upselling.
Marketing
fromFast Company
3 months ago

Burger King wants you to call its president to complain. No, really

Burger King president Tom Curtis is taking unfiltered customer calls and texts for at least four hours daily over two weeks to gather input.
Food & drink
fromTasting Table
5 months ago

Why We Haven't Seen A Plant-Based Roast Beef Sandwich On Arby's Menu - Tasting Table

Arby's resisted plant-based roast beef to protect its meat-first brand identity, using anti-vegetarian marketing stunts and themed promotions.
Marketing
fromFast Company
6 months ago

The Pop-Tarts mascots are about to die again-from trying too hard

Pop-Tarts will field six edible mascots for the Dec 27 Pop-Tarts Bowl and let fans vote which team’s mascots will be eaten.
Cars
fromArs Technica
6 months ago

When recreating a famous SUV stunt in China goes wrong

Marketing stunts at national landmarks can cause physical damage, safety failures, and reputational risk; organizers must perform rigorous risk assessment and controls.
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