#mbf

#mbf

Ever since the inauguration of LVMH Watch Week in early 2020, the horological world has hit the ground running each new year. Far from a sleepy wake-up, this trade show kick-starts a busy schedule full of big releases, global events and all manner of watch-related celebrations spread throughout the calendar. LVMH Watch Week certainly brought the heat in 2026, as plenty of brands emerged with guns blazing:

MB&F, the independent Swiss watchmaker renowned for boundary-pushing designs, has returned with its annual M.A.D. Edition release. This year, the brand joins forces with BritishNigerian artist Yinka Ilori to present three new M.A.D. 1S timepieces under the theme Grow Your Dreams. Available in Sun, Nature, and Water editions, each model merges MB&F's innovative horology with Ilori's colorful storytelling, creating an inspiring collection of wearable art.