VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage SoarVideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.
Google's Cookie isn't crumbling after all... implications for marketingGoogle will not proceed with deprecating third-party cookies, significantly influencing digital marketing and online privacy discussions.Investments in tools for a cookie-less future are yielding dividends in terms of media strategies and audience engagement.
VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage SoarVideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.
Google's Cookie isn't crumbling after all... implications for marketingGoogle will not proceed with deprecating third-party cookies, significantly influencing digital marketing and online privacy discussions.Investments in tools for a cookie-less future are yielding dividends in terms of media strategies and audience engagement.
Morning Joe's Mike Barnicle Fears for Cable News After Social Media Poll: I Don't Know How We Make Ourselves Relevant Again'Mainstream media faces challenges as many Americans now prefer news from social media influencers, demanding reevaluation of media strategies to stay relevant.
After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 MillionDemocrats have spent nearly $460 million more on advertising than Republicans since Kamala Harris entered the race.
Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline MediaweekMediaweek brings industry leaders together to navigate dynamic media strategies and drive brand growth.
Netflix Debuts Ad For New 'Moments' FeatureNetflix's Moments feature enhances user engagement by enabling scene sharing.The feature represents a strategic move to promote content through social media.
Why BBC Tory leader debate is not happening, and why it mattersCandidates in the Conservative leadership race have differing media strategies, with Badenoch often avoiding scrutiny while Jenrick embraces it.
How TGI Friday's made its media more cost-effective in tough economic timesRestaurants must adapt media and marketing strategies during economic downturns to attract customers effectively.
As Oracle Terminates Its Ad Business, Here's How Customers Can Adapt | AdExchangerOracle's advertising business closure leaves brands and agencies in need of adapting to new strategies and partners.
The Washington Post looks to remake its identity | SemaforCorporate branding exercises force companies to clarify their value proposition to differentiate and avoid being perceived as inferior to competitors.