Marketing
fromForbes
1 day agoHow To Serve Clients Amid Board Scrutiny And Investor Activism
Agency conversations with executives now focus on measurable business impact rather than just creative output.
Companies with a higher number of women in senior roles are significantly more likely to dismiss male perpetrators of abuse against female colleagues, according to recent analysis.
The labor of this kind of organizing was invisible and deeply exhausting. In a precarious workplace, where a so-called 'performance review' could amount to job loss, organizing meant building a bridge while standing on it.
Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Losing staff could be detrimental to the projects we worked on, and there was a growing dissatisfaction with how meetings were run. These mostly one-sided discussions left the quieter half of us feeling pushed aside, like our thoughts didn't matter much. If things stayed this way, I worried the good people on our team would start quitting one by one.
Rather than stolen data making headlines, it was business stoppage that triggered attention. Moving into 2026, the board's focus should be on ensuring business continuity and building resilience in the face of emerging risks generated by AI usage and attack vectors, quantum computing and geopolitics.
In 2024, the compensation packages of executives at the association came under scrutiny and in 2025, members of the Pro-Agent Restore Trust in NAR Working Group demanded that NAR answer questions about its balance sheet. While NAR's 2024 Form 990, filed in mid-November 2025, did show leaders and executives enjoying fewer lavish perks than the year prior, three executives, including CEO Nykia Wright made over $1 million in 2024, and travel expenses for association leaders came in at $8 million for the year.
If your partner in Munich mishandles customer data, or your reseller in Paris uses a "black box" AI tool to generate deceptive ads, it isn't just their reputation on the line. It's yours. With the EU AI Act now in full swing and GDPR entering its "mature enforcement" era, the distance between a partner's mistake and your company's $20 million fine has never been shorter.
Cuts that hurt are obvious: layoffs, program closures, college closures, furloughs, deferred maintenance, pay freezes, travel freezes, etc. It's a well-worn playbook at this point. Most of the moves in this category involve either attacking employee compensation, which causes obvious pain, or putting off necessary investments and living with gradual declines in quality.
Companies are under attack publicly and privately for policies viewed as "too progressive" or "woke." The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for "greenhushing," staying quiet about their strategies and leadership.
In the early 20th century, sociologist Max Weber noted that sweeping industrialization would transform how societies worked. As small, informal operations gave way to large, complex organizations with clearly defined roles and responsibilities, leaders would need to rely less on tradition and charisma, and more on organization and rationality. He also foresaw that jobs would need to be broken down into specialized tasks and governed by a system of hierarchy,
In that experience I came away thinking that associations could actually be stronger for their members if they had voluntary membership, Cofano said. A lot of members view their dues as a tax and that creates this negative tension between members and the organization, and that is always an uphill battle in delivering value. In many parts of the country; however, it was challenging to untie Realtor membership with MLS access, Cofano said, preventing any sort of meaningful change.
Many professionals focus on big projects and headline achievements, but research shows that soft skills and visibility strongly influence promotions. LinkedIn data reveals that employees who combine hard and soft skills get promoted about 8% faster than those who focus only on technical abilities, and skills like communication, teamwork and problem solving are linked to promotions up to 11% faster. Regularly updating and showcasing your skills is also tied to faster advancement.
The change in the administration's tactics in Minneapolis is not a retreat. Instead, they are regrouping and planning another mode of attack, with the hopes that their repression might be met with resistance that is easier to control and contain. People who garner their relevancy and power through the dehumanization and oppression of others will do whatever it takes to cling to their soulless sense of self.
U.S. worker engagement has stagnated for decades, with more than two-thirds of workers feeling detached or disengaged. To reverse the trend, many executives have strived to build an "ownership culture," hoping personal responsibility will drive productivity. Yet most omit the most vital ingredient, actual ownership. We spent the past four years studying companies that committed to this missing piece, extending equity to all employees.
Dear Transparency-Committed Reader, You're not alone. So many of us want decision-making to reflect our collective values (like transparency, care, and shared power), but it's hard to actually put those values into practice. That gap between what we believe and how we decide can be frustrating. And getting stuck in the process is a common concern I hear from groups. I am happy to share, though, that decision-making doesn't have to be a nightmare.
I've seen this before-many times, in fact. What you're describing is not unheard of in the nonprofit sector. Founder energy is one of the most powerful forces driving new missions into the world. It can also be one of the riskiest. Many organizations, especially those built from lived experience, passion, and necessity, begin with little more than a vision, a problem to solve.
However, instead of getting busy with your regular Monday work rituals, you learn about the team's volunteering at the local community center to help the homeless. Your day suddenly changes. It's no longer about the deadlines and meetings. Now you will be a part of something more meaningful and do your bit for society. This is what Corporate Social Responsibility (CSR) is about. It creates connections with the community and makes work personally meaningful.
"Are you okay?" These were Alex Pretti's last words, said to a woman after ICE agents had tackled and pepper-sprayed her. Videos from bystanders show Pretti holding up a phone, attempting to document what was happening before he himself was pepper-sprayed, wrestled to the ground, and killed by those officers. He lost his life not for committing violence, but for documenting it, and stepping in to protect someone facing it.