Executives from , Panera and Digitas, plus creator Nicky Campbell will take the Advertising Week stage on Oct. 9 for the "Leveraging Moments to Create Moments" panel. The group will share the strategy behind Variety's partnership with Panera, as the two worked to create an organic, influencer-driven campaign promoting the restaurant chain's new Croissant Toast Sandwich and limited-edition Croissant Clutch. The campaign was tied to fashion's biggest night of the year: the Met Gala, which was held in May.
This event shines a spotlight on the Brooklyn Made Store's mission to elevate local artists and entrepreneurs, especially makers of color, by connecting them to new audiences.
This year, the theme [Superfine: Tailoring Black Style] is us, so it's easy. The other themes have been harder because you're pulling from different eras that you weren't around for, different styles that you might not have been familiar with.
The Kardashian-Jenner family has created a significant impact at the Met Gala since their first attendance in 2013, with Kim Kardashian's looks often stealing the spotlight.
Goldblum expressed deep emotional connection to clothing, particularly his fitting for the Met Gala, highlighting the joy and significance of fashion.