As Meta touts cheaper results, marketers question paid social's transparency
Marketers continue to spend on social ads despite diminishing returns and rising costs driven by Meta's automated Advantage+ system and reduced advertiser controls.
For Meta Marketers, Automation Isn't Always The Advantage (But It's Complicated) | AdExchanger
Meta's Advantage+ automation delivers measurable lift for many large advertisers, but automation does not uniformly outperform manual campaign management and results vary by spend and context.