Strategy - the original "bitcoin-on-NASDAQ" proxy - is now facing its most consequential structural risk since Michael Saylor began converting the firm into a leveraged BTC holding vehicle five years ago. A new JPMorgan research note warns that Strategy is "at risk of exclusion from major equity indices" as MSCI approaches a key January 15 decision on whether companies with large digital-asset treasuries belong in traditional stock benchmarks.
Strategy (NASDAQ: MSTR), the world's largest corporate holder of bitcoin, expanded its treasury once again last week, purchasing 168 BTC for $18.8 million at an average price of $112,051 per coin, according to a new U.S. Securities and Exchange Commission filing. Following the purchase, Strategy now holds 640,418 BTC, acquired at a total cost of roughly $47.40 billion, reflecting an average purchase price of $74,010 per bitcoin.
Bitcoin treasury companies have become one of the most important demand drivers in this cycle. Collectively, 86 publicly traded firms now hold more than 1 million BTC on their balance sheets. What began with MSTR (Strategy) in 2020 has since spread across the corporate landscape, with new entrants joining seemingly every week. But a closer look at their purchase history reveals a surprising insight that many of these companies could be holding considerably more Bitcoin today if they had followed a simple, rules-based strategy for accumulation.