Controversial EU ad campaign on X broke bloc's own privacy rules | TechCrunchThe EU's Commission breached its own data protection rules through a microtargeted ad campaign, sparking criticism and legal scrutiny.
Why Facebook won't be influential in the UK general electionMicrotargeting in political adverts is decreasing, as it is now considered ineffective and blocked by social media platforms.
Why spending time and money creating TikToks probably won't pay off for Labour and ConservativesTikTok's impact on political campaigning is limited by the platform's entertainment origins and the established microtargeting capabilities of Facebook and Twitter.