#millennial-travel

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#mid-wales #tourism-marketing #social-media-strategy #content-curation #family-vacations
Marketing
fromThedrum
6 days ago

A social media campaign crafting a new identity for an overlooked area of Wales, driving Google searches for the region up 27% and attracting 81% more website visitors.

Mid Wales rebranded as a distinct, otherworldly but accessible destination using curated visual content and targeted social strategy to attract millennial visitors.
Travel
fromBustle
3 months ago

How Today's Travelers Are Rewriting The Rules Of The Family Vacation

Millennial parents are reshaping family vacations toward meaningful, multigenerational, comfort-focused trips that prioritize presence, traditions, and bringing home comforts along.
fromThe Atlantic
6 months ago

Millennials Need a Vacation From Family Vacation

She had run out while on vacation, and her 2-year-old son desperately needed to be put down for a nap. So in the rain, wearing heels, the clock ticking toward a messy and imminent deadline, she hopped on an electric rental scooter that she did not know how to ride. Every place she tried seemed to have fancy face creams but no diapers. She didn't know the French word to ask for them.
Travel
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