#monetization-trends
#monetization-trends

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Creators are increasing their income from alternative revenue streams

US social media tipping and gifting revenue increased nearly 40% year-on-year, emphasizing growth in creator monetization.

Social media marketing

US social media tipping and gifting revenue increased nearly 40% year-on-year, emphasizing growth in creator monetization.

Social media marketing

AI apps outperform legacy categories; revenue per install surpasses 63 cents.

Growing trend of hybrid monetization with subscriptions and consumables.

Revenue gap widens between top apps and lower earners.

Health and fitness apps most frequently purchased for trial.

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