This is where alert fatigue sets in. DevOps and SRE teams working with cloud workloads, microservices, and rapid deployments see hundreds of alerts triggered every day. Many are duplicates, some are irrelevant, and only a handful actually point to issues that demand attention. Result? When every alert screams 'critical', nothing feels urgent. Engineers spend hours triaging false positives, and important signals risk being buried. That delay directly increases mean time to resolution (MTTR), which ultimately means frustrated customers and financial loss for the business.