National Basketball AssociationfromDigiday2 days ago'There's tremendous opportunity': NBA sponsorships lead on European expansionThe NBA plans a 16-team European division by 2027 and will pursue sponsorship and brand partnerships to capitalize on basketball's growing popularity in Europe.
National Basketball Associationfromsportslens.com6 months agoNBA Commissioner Adam Silver says the league will discuss expansion this summerThe NBA is expected to explore expansion this summer, highlighting potential markets like Seattle and Las Vegas.