Media industry
fromNieman Lab
22 hours agoBREAKING: These are the kinds of news tweets that perform best
Links in tweets negatively impact engagement for news publishers.
We're flooded with short-form video and pinged constantly with breaking news. Many people, especially Gen A and Gen Z, are swiping and scrolling all day long. The lines between digital leisure and news consumption are fuzzy. You may hop on TikTok or Instagram to kill some time but end up being triggered by some take on what's happening in the world. And increasingly, that scrolling will include AI-generated slop.