Media industry
fromDigiday
6 hours agoAs upfront negotiations near, buyers chart path through complex sports market
Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
My parents had family visiting the small town where we all still live. It was the mid-80s, and bowling was just becoming a thing in bigger cities like Sydney.
An arbitrator found that the report cards violated the Collective Bargaining Agreement by "disparaging NFL clubs and individuals." According to the memo, the arbitrator found through hearings with the NFLPA's witness and counsel that the report cards were "designed by the union to advance its interests under the guise of a scientific exercise." The NFLPA refused to produce data related to previous surveys, and the union's witness and counsel admitted the union "cherry-picked" topics and responses to include in the report cards.
Now that the 2025 NFL season is over, we're looking ahead at just how much work teams that were left out of the playoffs must do this offseason -- and potentially beyond. Which teams need to tear down and regroup? Which should take a new approach to move toward contender status? Which can be in the mix after only a savvy move or two? And which are already trending in the right direction and could contend sooner rather than later?