Nielsen data provides insight on Black Americans' engagement with sportsBlack Americans are influential sports viewers with a strong impact on women's basketball growth.
Report: Black Consumers Have $2 Trillion In Buying PowerBlack consumers wield significant buying power and influence digital trends, making DEI efforts essential for brands.
Data Shows How Brands Can Connect With Black Audiences in TVBlack audiences are significant in TV and sports viewership, influencing brand connections through their social media presence and consumption habits.
Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)AM/FM radio dominates U.S. audio listening with 67%, while podcasts hold a 19% share, highlighting listening preferences.
YouTube Outranks Netflix Among TV Streamers: Nielsen Report | EntrepreneurStreaming platforms are dominating the TV market, surpassing cable and broadcast services.