#off-market-listings

#off-market-listings

when "off-market" listings transition from a niche luxury service to a default industry standard, the primary beneficiaries are large brokerages rather than the consumers.

Buyers can join a waitlist for homes they are interested in, signaling demand before a property ever goes on the market. The Waitlist is the future of real estate a way for people to explore never-before-seen inventory, signal interest, or create demand for what is often their most valuable asset; their home, said Katie Hill, founder and CEO of Unlisted. The traditional way we buy and sell homes is outdated

"Certain large real estate brokerages are pushing sellers to begin listing their properties privately, claiming that it's advantageous to the marketing strategy - despite what the basic logic of supply and demand might tell us," she wrote in Inman in July. But in an email to Coldwell Banker agents sent last week, she wrote about the firm's "exciting updates" to its Exclusive Look platform that will give agents "more flexibility in marketing properties."

I’ve yet to see convincing data that says keeping a home off the market nets a better deal for the seller.